Running a small business is incredibly rewarding, but also challenging. Navigating the business world is no easy task! No matter what your service, product or level of experience, small business owners need all the support they can get!

What is Small Business Week?

National Small Business Week

Small Business Week, April 30-May 6, is a promotional effort by the U.S. Small Business Association. It seeks to promote its resources and also encourage people to support small businesses. After all, entrepreneurship is at the heart of the American economy.

Twelve Great Blogs Posts for Small Business Owners

There are thousands of blogs out there online and not all of them are worth reading. We’ve collected a dozen of the best blogs for you to read as a small business owner. These pieces range in subject from SEO to hiring practices, from content audits to consultants.

Running a small business involves every aspect of business. In startups, people have to learn a wide variety of skills to find success.

1. Mobile Customers are the New Focus Group

This blog from Moz is a window into where technology is going for product development. Learn how to use mobile customers to understand your market with more depth and less effort. Saving time is a big deal for small businesses, and this blog will help you learn how to do product testing more efficiently.

2. Matching Your KPIs to Your Sales Funnel

A big mistake that companies make is running a sales funnel without a clear vision that’s tied to their goals. Using key performance indicators to make your sales funnel more effective can be transformative for your business, and this blog will teach you how.

3. How to Choose the Best Social Media Marketing Tools for Your Business

Are you using the right social media tools for your business? Read this blog from Buffer to find out.

4. Slow Marketing: How to Deliver Fast Results by Slowing Down

Revolutionize your small business marketing by slowing down. This is a fantastic concept for small businesses. Rethink your marketing strategy and mix things up with this new/old idea.

5. How to Write Effective Job Ads for Your Hiring Funnel

For small businesses, every hire has a massive impact on success. Getting the right team should be a high priority and that often starts with advertising for those key people. This blog will show you how to write amazing job ads.

6. Snag the Best Consultants for Your Startup – From Best Selling Authors to Fortune 500 CEOs

As a small business owner, you might feel like you need to know everything. You don’t. Here’s how to add a jolt of energy and expertise through bringing in expert consultants. You’ve got more opportunity for obtaining expert advice than you might realize!

7. How to Perform a Content Audit in 5 Steps

Businesses often just publish content without a cohesive plan. This simple process from Clear Voice will help you to understand what your content is doing for you and how to make it more effective.

8. 7 Ways to Make 2017 Your Year of Content

Speaking of content, you can make this a great year for it! 2017 is a big year for content marketing and this blog give you the tools for developing a plan.

9. What is Guerilla Marketing? 7 Examples to Inspire Your Brand

Want to do more with your small business? Get inspired with these ideas from Hubspot to do some creative marketing that you probably haven’t tried.

10. The Resilience of Teams: Why Supporting Your Staff Achieves Greatness

It’s no secret that teamwork is a major part of making small businesses work. Every player in your organization is key. This blog from Glassdoor highlights how leadership in small businesses can more effectively help their staff reach the goals you’re looking for.

11. Does Your SEO Strategy Need a Makeover?

Search Engine Optimization is an important part of reaching people online. The thing is, SEO is an ethereal beast that’s always changing. This blog post will provide with the information to make meaningful changes to your strategy.

12. How to Boost Conversions with the Right Customer Insights

Metrics matter. This piece from Kissmetrics will help you to narrow down who you need to be attracting in order to get those highly desired conversions. At the end of the day, it’s all about sales. Refining your strategy by getting the right customer into your sales funnel will help you tremendously.

These posts speak to a wide variety of topics because small businesses headers have to do so many things! You don’t have to be an expert in everything, but you do need to have a working knowledge a variety of areas, from finance to marketing. We hope that these blog posts offer you some help along the way. During Small Business Week 2017, we appreciate the major contributions that small businesses make to the lives of real people everywhere.

Imaginovation offers web and mobile development services for small businesses in a variety of industries. Does your website need a makeover? Do you have a great idea for a mobile app? Contact us!


Pete Peranzo

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