When you get your facts right, you get to understand your audience better! And, it seems that businesses in Raleigh know this pretty well.

With an increasingly competitive market, business leaders in the city are trying to catch the pulse of their audience through the lens of web design statistics.

Forward-thinking business leaders boost their online presence through jaw-dropping web designs. If you are planning to develop a new website or facelift your existing enterprise website design, knowing web design stats 2023 will help.

In this blog, we will look at some exceptional web design stats in 2023 that businesses in Raleigh should look into.

Why is Web Design Important for Your Business?

Having an effective web design is one of the most impactful ways of reaching your audience. Your eye-popping website interfaces are how your audience perceives your brand. It helps you establish your brand’s online presence and increases the number of leads.

Investing in a well-designed website isn’t daunting anymore. What’s overwhelming is when you can’t reach your audience proficiently.

Raleigh’s business leaders are increasingly willing to invest in a professional website where users can spend their time productively. First impressions matter a lot, and a poorly-designed website can leave customers feeling uncared. So, it’s time you develop meaningful websites that speak volumes of how you care for your customers.

You can build robust websites in-house or reach out to an expert web design company in Raleigh. The developer can help you meet your business goals in line with what’s trending. However, it’s always nice that you know the stats and facts so that you can include them in your web design bucket-list.

21 Website Design Stats, Businesses in NC Should Know Before Development

Raleigh stands poised as the East Coast’s Silicon Valley. With businesses in North Carolina growing remarkably—the need for having astounding websites has also increased.

It’s no surprise that—web design Raleigh—are the most common searched terms on Google. As business leaders explore developing the best sites, it is critical to grasp stats for web design in 2023.

Why? It’s simple—trends keep changing, and your website development goals need to stay updated. Here are some exciting patterns.

1. Fifty milliseconds (0.05 seconds) to form an impression.

Users can form opinions about your site as fast as 50 milliseconds (0.05 seconds). Within seconds consumers may choose to stay or leave.

It may be a superfast snap judgment, but sites are subject to brutal decisions. Whether you are a mom and pop store in Raleigh or a large corporation, you’d want your users engaged.

What you can do: The best way to deal with reality is to improve your design. You can research your users’ changing preferences, tastes, and delights. You can create aha-moments on your homepage that keeps your users glued and wanting more.

Let’s look at an award-winning website design.

Example of Award-winning Website Design

Image 1: Example of Award-winning Website Design| Image Source

The website developers built this site for New York City-based Photographer Craig Reynolds. The hovers, cursors, and cute interactions engage users—and are a significant takeaway when you plan to build your site.

2. 94% of consumers make first impressions from a site’s web design.

First impressions matter a lot, especially to have a lasting impact. Almost 94% of first impressions correlated to the site’s web design. Therefore, your website needs to be visually appealing. If it isn’t attractive, it could fail to create a positive first impression.

What you can do: Build a stunning site by leveraging modern website design trends that keep users engaged.

3. 75% of consumers decide site credibility based on design.

A professional looking website can create trust which positively impacts sales. How do you build credibility? According to statistics, almost 75% of website credibility is based on a site’s overall design.

What you can do: You can reach out to the best-in-class web designers who can develop a stunning website for you. If you are looking for top web designers in Raleigh, get in touch with us. We are one of the Top 5 Enterprise Web Designers in the Triangle area. (Source)

4. 67% of consumers use mobile devices (US)—is your site mobile-ready?

Most online U.S. consumers use mobile technology—around 67% use mobile devices.

According to a Statista report, the number of smartphone users in the US will touch 290.64 million in 2024. That’s mind-boggling, isn’t it? So, here’s a think-moment for Raleigh business leaders, if your site isn’t mobile-friendly, the statistics should ring warning bells.

Number of Smartphone users in the United States

Image 2: Number of Smartphone users in the United States from 2018-2024 (in millions)*

What you can do: It’s time you assess if your website is mobile-ready. You can also use the free Google tool search—https://search.google.com/test/mobile-friendly—and look at the results.

5. 57% of consumers don’t recommend badly-designed sites.

Here’s another exciting nugget for Raleigh business owners. You may have a mobile-friendly site, but if it creates a bad user experience, it won’t get recommended. Almost 57% of users won’t promote a business that has a shoddily designed mobile site.

What you can do: Check and improve the UX facet of your mobile site.

6. 88% of consumers won’t return to a site after a bad experience.

Almost 88% of consumers are less likely to return to a site after a bad experience.

Take a moment and think—what constitutes terrible experiences? It could include outdated aesthetics, complex navigation, and low usability.

What you can do: You can try and adopt some of the industry’s best practices that can enhance user experience. Check out some of the top tips on how to get consumers to enjoy, stay, and buy on your website. (Read more)

7. 77% of Agencies state that bad UX is a weakness for clients.

Almost 77% of agencies reiterate that a lousy website User Experience is a weakness for their clients. Bad User Experience (UX) is the most significant weakness agencies identified.

What you can do: You need to keep improving UX and design and include them as one of your top goals of website development.

8. 39% of consumers won’t engage with a website when images take too long to load

When attention spans are short, images work much better than text. They shine and help create more engagement on the web. Yet when a graphic fails to load, it can degrade the user experience. Almost 39% of consumers will stop engaging with a website if images won’t load or take too long.

What you can do: You can work on optimizing the images on your site.

9. Slow-loading sites could lead to a $2.6 billion revenue loss each year—that’s huge!

What happens when your users have to wait for information to load on websites? Yes, you guessed it. They get frustrated and move on without making a purchase. Slow-loading sites lead to a $2.6 billion revenue loss each year.

What you can do: You can use tools like Google PageSpeed Insights and improve your site speed. When the speed increases even by one second, it can increase conversions by 7%.

10. One-second page load delays can downgrade customer satisfaction.

When users experience even a one-second delay in page load, it can downgrade satisfaction.

What you can do: You can approach a reliable web host provider and work on optimizing your site, which will result in faster loading.

11. 70% of small business sites have no clear call-to-action, leading to confusion for consumers.

The CTAs are a core component of marketing, sales, and any persuasion-based effort. You need to have clear call-to-action (CTAs) because when users visit your homepage or landing pages, they must know what actions they can perform. Almost 70% of small business websites fail to display clear call-to-action.

Now, there’s a catch if visitors don’t know what action to do. Let’s look at some examples.

Example of an unclear CTA

Image 3: Example of an unclear CTA | Image Source

In this example, the visitor may find it difficult to notice the “Learn more” button. The button text is also somewhat vague.

Example of a clear CTA on the landing page

Image 4: Example of a clear CTA on the landing page |Image Source

The consumers can enjoy navigating the well-optimized site. The homepage features the typical example of an e-commerce call to action: “Shop [product].” The text is direct, and users can immediately move towards product browsing.

What you can do: You need to check your site for unclear CTAs, and meticulously redesign such elements.

12. Responsive design can increase organic traffic by up to 25.59%.

One of the top concerns for business owners is to boost organic traffic. Responsive design can help your business improve search engine rankings, driving more organic traffic.

Here’s an excellent example. Offspring, the UK sneaker market leader, was able to increase its organic traffic by 25.59% after opting for a mobile-friendly site redesign.

What you can do: You can check how responsive your site is with https://responsivedesignchecker.com/. Let’s quickly look at an example.

Good example of a responsive site

Image 5: Good example of a responsive site |Source: Imaginovation Website

The output helps you with comprehending whether your site pages will look good on all devices.

13. 38% of consumers stop engaging if a site has unattractive content or layout.

Almost 38% of consumers will stop engaging when a website has unattractive content.

It’s not just having a site—you need to have a professional site with a great UX. Users enjoy intuitive navigation.

What you can do: Make navigation an enjoyable and informative experience.

14. 86% of consumers seek for product and services information

Almost 86% of users who land on a company’s website homepage want to see the company’s products and services.

Information users what to see available on a site home page

Image 6: Information users what to see available on a site home page | Image Source

As business owners, you need to make this information available to your consumers. If users don’t find the data, they won’t stick around.

What you can do: Make sure that the information is available to your users intuitively.

Do you remember the proverb—pictures speak a thousand words? It still stands relevant today. Let’s add that bigger, high-quality, and related images draw more attention. Web Usability consultant Jakob Nielson recommends the findings in a post published on CXL based on eye-tracking studies.

Here’s an example of the website of the American manufacturer of products and apparel for baseball Marucci Sports. The images on the site are prominent and relevant.

Example of a website using large and relevant images

Image 7: Example of a website using large and relevant images | Image Source

What you can do: You can research more on eye-tracking studies and introduce pictures on your site that are most apt for your business.

16. Consumers can find an area of a site most influencing to form first impressions in just 2.6 seconds.

Picture this—users visit your homepage, and they are thrilled with it. That’s great! However, you need to push your boundaries and find out how they can stay engaged. A web design statistic highlights that users take just 2.6 seconds to find a spot on the landing page that keeps them inspired.

What you can do: Eye-tracking studies can help to understand where your users gravitate towards a site naturally. You can work on curating content that creates an impact for users, building credibility.

17. Consumers spend almost 5.94 seconds looking at a site’s main image.

Thoughtful images add value to your users. How? It adds depth to the content and helps to boost first impressions.

The statistic on users spending an average of 5.94 seconds on the main image is food for thought. It reiterates that you need to pay attention to the main image on your landing page.

What you can do: It’s exciting to choose images that best fit for your product and service offerings.

18. Consumers spend around 5.59 seconds, looking at the site’s written content.

Visitors seek for relevant, catchy, and well-written content. When they find it—it’s quite evident they are eager to consume the written matter. The statistic highlighting users spending an average of 5.59 seconds per page looking at written content is an invaluable opportunity for you.

What you can do: It’s critical to be clear about what you want your audience to consume. When you have your goals and aspirations clear, the content should capture this positively.

19. Consumers spend 88% more time on site pages with videos.

Raleigh business leaders who wish to develop an e-commerce site will interest you. Don’t neglect the fact that users spend 88% more time on pages that have videos.

What you can do: Create videos that can enhance the user experience.

20. Two-thirds of people prefer reading something well-designed as opposed to something plain when going through 15-minutes of content.

Think for a moment—when’s the last time you enjoyed reading text.

Was it text-heavy?

Was it having big blocks of text?

Nobody likes boring and one-dimensional content. It’s fun to grow your business, and let’s put it straight, your audience must be thrilled with what you put out on your site. Make your content count for the audience who gives 15 minutes of their time to read something beautifully designed on your website—they won’t be there if the content was plain and boring.

What you can do: Remember to curate content that’s crisp, comprehensive, and actionable. You must also add the facet of SEO-friendly when creating content.

21. Almost 34% of consumers make unplanned purchases on receiving personalized content.

When your audience finds content that’s a close match to their needs, it may lead to purchases. What you need to do is to reinforce their needs with your valuable content, which can lead to more conversions. The statistic highlighting 34% of consumers preferring to receive personalized content and making unplanned purchases is an exceptional opportunity for your business.

What you can do: Research your audience and curate content that matches their needs and your business goals.

The web design statistics 2023 have tons of insight. It’s critical that you look at the facts and statistics and put them into action. You can always reach out to professionals in the field if the data overwhelms you.

Don’t wait to make your dream website turn to reality.

Develop a Jaw-dropping Website for Your Customers with Imaginovation

You can make your audience visits count. It starts by making a stunning website. If you are feeling daunted by the facts or developing an incredible site, get in touch with us.

We are an award-winning enterprise website design and development company with vast experience of creating valuable digital success stories for startups to Fortune 500 companies.

We have helped many businesses and individual entrepreneurs craft stunning websites and increase the business bottom line. Let’s talk.

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Michael Georgiou

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