Website Design Trend

The world of website design sees trends come and go. A few, however, linger around. Most of the time these tend to be either very attractive or very useful. The flat design, for instance, is just great for mobile devices and seems to be more of an evolution of design than a trend.

While a trendy website design does impress visitors, it’s not enough for it to just be trendy. It should also achieve all its purposes.

If you find yourself struggling striking a balance between the various aspects of an effective design – pleasant aesthetics, adequate information/content, fast loading times, etc., the following might give you an idea or two about where to steer your efforts.



This website boasts of beautiful and minimalistic aesthetics that are striking, different, and highly navigable.

The vertical scroll-down design draws us in without making us feel that we taking in a lot of information, which we are. The design is clean and entirely free of clutter with generous use of negative space. This particularly is the reason the website feels sparsely populated despite not being so.

In fact, they have a lot to say about their services and have included all the pertinent business information, interactive graphics, images and a number of menus. Since they have done it with a clean layout and intuitive placement, they have been able to convey all the important features without overwhelming visitors.

The choice of typography and spacing also lend the website a highly refined and professional look. Menus, located at the top, are non-intrusive. This traditional placement is effective. By force of habit the top section is where people look for the menus. Menus should be easy to spot. It saves you that many seconds and looks perfectly in line with the rest of the design. As you further explore the website you find it is rather heavy on content, but it is also quick to load.

This is one website that, in our opinion, exemplifies the best of the site design trends. Not only that, it also illustrates what a highly-evolved website of this day and age should look and operate like.



Highly innovative and fun to browse. It is animated, quirky and colorful, and accurately captures the essence of the business, which is “to create animation and interactive experiences” for its clients.

It’s a one-page design, with an interactive numerical menu on the right. See the two symbols on the top right of the page? They are for direct email and directions to their office, respectively. Nicely done!

The web copy is punchy and as quirky as the design. They don’t belabor their point; they don’t have to. And that is because they demonstrate via the website their expertise and creativity in providing an immersive experience for the visitors – which is precisely what they are selling.


This website is an excellent example of how various aspects of web design (trending or not) come together to deliver a wholesome experience for the users. The design is flat and that allows the moving objects and animation to pop out beautifully. It’s very easy to use and visitors are unlikely to get lost here. Finding the relevant information is also not a problem. We highly recommend you check it out in detail for inspiration.


This content-heavy website finds a mention here because of its excellent integration of different categories and an overall highly fluid and functional experience. 5172 wired

Mashable is another example of a popular blog, but its design leaves a lot to bedesired. It looks cluttered, messy, and confusing. Wired, on the other hand, maintains a sleek look without sacrificing on content.

The reason? A lot of whitespace, refined typography, and textured skeuomorphic boxes that give each story its own space. The effect is a neat reading experience, which is essentially the purpose of the website.


This UK-based digital agency exhibits a remarkable use of the flat design in its website. The design allows the 3D graphics to stand out, delivering a striking contrast. The colors are bold and playful, as is the typography, in line with the brand personality.


The pages are easy to scroll and the menu on the right intuitively-placed. It’s easy to find more information without it feeling heavy.

Much the same as the other websites on this list, there’s extensive use of negative space here as well. The majority of any given page is just the background color. And yet each screen seems rather busy, which can be attributed to the use of attractive colors instead of just white.

Don’t like the idea of too much white space? Here’s a good example of how you can achieve a clean look with other colors.


A highly creative and interactive website made by a designer-developer duo. Talk about wearing your passion on your sleeve!


As you scroll down witnessing the colourful blocks, you find that the information is actually a narrative. This card-style interface and timeline-ish format works at drawing us in because they celebrate the humans as much as the technology. They tell a story! We see the personality of the owners as well as learn of the clients they have worked with or visitors who have dropped by.

Click on the blocks to learn more, scroll horizontally for details. It’s nifty, original, and plain works.

These designs might not work for every website. But they do show how designers can play around with trends and in the process deliver a great user experience.


We would never advise our clients to incorporate a trend just for the sake of it. Most website design trends presented here serve a clear purpose – minimalistic designs, ample use of negative space, vertical scrolling, mobile-responsiveness, etc.

It all depends on how a web designer is able to bring everything together to produce an impressive result. Are you looking for a new website that’s on the cutting edge for 2017? Contact us!


Pete Peranzo

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