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SML Group Limited

Platform
Web
Services
Web Apps, Digital Transformation
Industry
Retail
Team
4 Members
Time
12 months

About SML

SML is a branding services provider that offers technological and branding solutions to businesses across the globe. They help other companies establish a strong brand presence through digital strategies by applying market data.

The Challenge

The SML Group was seeking a full redesign and development of their existing E-Platform, which was a legacy system that managed all of their retail brand's “tag” printing abilities and more. While their current program was operational, many customers complained about its ease of use. SML came to us to improve the UI and UX. SML had a backend system in place along with tons of functionalities and data. Our team at Imaginovation was tasked with developing the frontend with an intuitive UI/UX design that would create a seamless process for both customers and SML employees. The true challenge here was simplification. SML had tons of resources and datasets – but they needed a program that was user-friendly yet powerful.
Product 0
Product 1

SML Group Limited

The Solution

With our fine-tuned discovery, design, development, and testing process, we helped to build SML a more modern E-Platform that met all of their customer’s needs. Our team created a solution that offered a more user-friendly interface and helped SML provide more value to their clients.

With the new system in place, SML was able to better serve brand owners and retailers on a global scale with speed, flexibility, and innovation.

SML Case study solution 1
SML Case study solution 2
SML Case study solution 3
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Our Strategy

Our strategy was to keep the data and information as condensed as possible while increasing the convenience of the ordering process. Our web application design team was hyper-focused on designing the ultimate interface that supported a streamlined UX from start to finish. Here’s what we did.
(Phase 1)

Discovery

First, we needed to determine the core issues that were impacting the SML Group’s current system.

  • We spent the first few weeks of the project experimenting with the program on our own and noting any UI and UX problems we ran into on the front end and backend.
(Phase 2)

Wireframes

Our team got to work by creating digital wireframes and markups to show SML how we would bring their vision to life.

  • We always take the collaborative approach when it comes to design.
  • SML met with our team several times to go through every single aspect, design element, and functionality until it was ready.
(Phase 3)

Development

We added a lot of new features that their old system didn’t have to add to the convenience of the ordering process.

  • We worked closely with the SML backend team to build a sleek interface around the endpoints.
  • We modernized their legacy platform both from a UI and UX standpoint for a design that was not only attractive but also functional.
(Phase 4)

Testing and Launch

Once our development team had turned our wireframes into a digital reality, we launched the BETA version of the platform.

  • We closely tested and monitored the first few users and catch any bugs or snags before the project was done.
  • We launched the program after 8 weeks of thorough testing and QA.
SML Project Strategy1
SML Project Strategy2

The Results

The new web platform improved overall usability by 45%, offering a more intuitive and seamless experience for customers. In addition, customer support inquiries dropped by 30%, reflecting better self-service access to information and smoother user journeys.

45%​

Improvement

in platform usability

30%​

Reduction

in customer support inquiries

"Imaginovation not only met but exceeded our expectations, helping us transform our operations into a seamless digital experience."

Andrew Cherry, COO & Product Manager

"What impressed me the most was their attention to detail. They didn't just focus on getting the job done; they ensured that it was user-friendly, visually appealing, and optimized for performance."

Alfredo Merino, Founder & CEO

“Their expertise and technical knowledge allow them to deliver highly specified solutions.”

Glenn Matteson, CEO

Tech Stack

Our web developers bring a wealth of experience and expertise to the table. Here are the technologies we work with:

  • Front-End
  • UI/UX Design Tools
React

React

Invision

Invision