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How to Bootstrap A Successful Content Marketing Business

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In this episode of Tales from the PROS, I talk with Joe Pulizzi, a leading evangelist for content marketing, entrepreneur, speaker, Amazon bestselling author, podcaster, and storyteller.

We talked about Joe's entrepreneurial journey and how he built a leading content marketing educational resource called the Content Marketing Institute. Joe has founded multiple startups. He has received the "Lifetime Achievement Award" by the Content Council in 2014.

Listen to this episode. Hope you enjoy it!

Don't Miss:

  1. The key to creating an effective content marketing strategy - 17:00
  2. What does it take to create an impactful piece of content? - 31:45
  3. Joe's struggles and pinnacle moments and what aspiring entrepreneurs can learn - 42:33

Things we talk about:

  1. Joe, being a global leader in content marketing, tell us your story of how you go to this stage in life.
  2. I see sometimes you blog and podcast about being content-first, for all businesses our there, what does it mean to be content-first?
  3. What do you consider the key fundamentals of building an effective content marketing strategy for a business?
  4. Do you believe in some proven strategies and tactics in order to generate an ROI from content?
  5. What does it really take to build an effective and impactful piece of content in today’s competitive age?
  6. I know sometimes you talk about storytelling, which I love because I am a passionate storyteller myself. But what does great storytelling mean today in relation to content marketing?
  7. Were there certain times of your life that were pinnacle moments in getting you to this stage of success and thought leadership?
  8. What were some of your toughest struggles and challenges in your life or career, and how did you overcome them?
  9. What is the best advice you can give to current and future business leaders?

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Michael Georgiou

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation, as well as the podcast host for Tales from the PROS. He mainly oversees the marketing, sales, and branding initiatives as well as the creative direction at Imaginovation.


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