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Episode #69

Using Data to Overcome the Challenges of Growing A Company

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In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platform called UTM.io.

In addition, he also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando. He was previously selected to be a United States Ambassador of Entrepreneurship by the United States Department of State.

In this episode, we talk about Dan’s journey to entrepreneurship and his experience of building and growing a tech consultancy. We talk about mistakes businesses make in sales and marketing, and the future of marketing and data.

Don't Miss:
1. What it takes to be an industry leader in marketing space - 7:17
2. Biggest challenges companies face in current times - 13:06
3. KPIs should look for to grow business revenue - 22:10

Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

Topics We Discuss:
1. Dan’s inspiring story of how he got to where he is today
2. What it takes to be an industry leader like McGaw and UTO.io
3. The biggest challenges/problems that companies have and how to overcome them
4. Dan talks about some of the most important data metrics to look for in order to grow in revenue
5. The future of marketing and data
6. Thoughts and advice on what it takes to succeed today
7. Dan defines his story in one-word

Follow Dan McGaw
Website: https://mcgaw.io/
Linkedin: https://www.linkedin.com/in/danielmcgaw/
Twitter: https://twitter.com/Danielmcgaw

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Michael Georgiou

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation, as well as the podcast host for Tales from the PROS. He mainly oversees the marketing, sales, and branding initiatives as well as the creative direction at Imaginovation.


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