Who is SML?

SML is a branding services provider that offers technological and branding solutions to businesses across the globe. They help other companies establish a strong brand presence through digital strategies by applying market data.

The Challenge

The SML Group was seeking a full redesign and development of their existing E-Platform, which was a legacy system that managed all of their retail brand's “tag” printing abilities and more. While their current program was operational, many customers complained about its ease of use. SML came to us to improve the UI and UX. SML had a backend system in place along with tons of functionalities and data. Our team at Imaginovation was tasked with developing the frontend with an intuitive UI/UX design that would create a seamless process for both customers and SML employees. The true challenge here was simplification. SML had tons of resources and datasets – but they needed a program that was user-friendly yet powerful.

Our Strategy

Our strategy was to keep the data and information as condensed as possible while increasing the convenience of the ordering process. Our web application design team was hyper-focused on designing the ultimate interface that supported a streamlined UX from start to finish. Here’s what we did.
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Phase 1

Discovery

First, we needed to determine the core issues that were impacting the SML Group’s current system.

  • We spent the first few weeks of the project experimenting with the program on our own and noting any UI and UX problems we ran into on the front end and backend.
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Phase 2

Wireframes

Our team got to work by creating digital wireframes and markups to show SML how we would bring their vision to life.

  • We always take the collaborative approach when it comes to design.
  • SML met with our team several times to go through every single aspect, design element, and functionality until it was ready.
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Phase 3

Development

We added a lot of new features that their old system didn’t have to add to the convenience of the ordering process.

  • We worked closely with the SML backend team to build a sleek interface around the endpoints.
  • We modernized their legacy platform both from a UI and UX standpoint for a design that was not only attractive but also functional.
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Phase 4

Testing and Launch

Once our development team had turned our wireframes into a digital reality, we launched the BETA version of the platform.

  • We closely tested and monitored the first few users and catch any bugs or snags before the project was done.
  • We launched the program after 8 weeks of thorough testing and QA.
check-mark
Phase 1

Discovery

First, we needed to determine the core issues that were impacting the SML Group’s current system.

  • We spent the first few weeks of the project experimenting with the program on our own and noting any UI and UX problems we ran into on the front end and backend.

The Solution

With our fine-tuned discovery, design, development, and testing process, we helped to build SML a more modern E-Platform that met all of their customer’s needs. Our team created a solution that offered a more user-friendly interface and helped SML provide more value to their clients.

With the new system in place, SML was able to better serve brand owners and retailers on a global scale with speed, flexibility, and innovation.

The Results

SML’s E-Platform solution was an end-to-end, fully customized order management system. We helped to enhance the feature set to create a unique UX that made the ordering process to make it easy for both companies and employees.

The revamp not only increase the SML Group’s customer retention rate, it also resulted in improved productivity of their employees. This new system is now used by some of the largest retail brands in the world, including Under Armor and Adidas.

What Our Customers Have to Say

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