In this episode of Tales from the PROS, I chat with Jonathan Griffith, who is an international Award Winning Alpine Climbing Photographer, and has climbed the world over including Mt. Everest, and established himself as one of the world’s leading mountain sports photographers. A keen interest in modern technology, this creative adventurer just released the first-ever high-resolution Virtual Reality Mt. Everest film following a Nepalese climber attempting a no-bottled oxygen ascent of the mountain- a story never shot before known as Everest Virtual Reality.

We talk about Jonathan's story of becoming a top photographer and journey making it to the top of Mount Everest. Additionally, we discuss his purpose and journey of filming the documentary called Everest Virtual Reality, along with his future plans in VR, climbing, and much more.

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Questions:

1. Jonathan, what got you into alpine photography and being able to work with some of the world's largest brands? Tell us about your journey.
2. How did you figure out your purpose in being a "creative", especially traveling the world and taking photos at the world's highest peaks?
3. What was your experience like on Everest? Is it as dangerous as they say?
4. How do you handle and manage all your other business tasks and goals due to all of your international traveling?
5. How were you able to get attention from companies like The North Face, Google, and Discovery Channel?
6. What is Everest Virtual Reality all about and what inspired you to create it?
7. What are your future plans for VR and alpine photography?

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Three How's:

1. 1. How do you define failure?
   2. How do you define business?
   3. How do you define success?