hero background

EPISODE #38

Marketing is a language of persuasion and simplicity with Margaret Molloy

Listen on:

apple podcast
spotify podcast
amazon-podcast
youtube-podcast
soundcloud-podcast

In this episode of Tales from the PROS, I chat with Margaret Molloy, who is the Global Chief Marketing Officer at Siegel+Gale, a world-renowned strategic branding, and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media today. Margaret was awarded the 2017 B2B Marketer of the Year by The Drum.

We talk about Margaret's journey to thought leadership, her insight on the power of simplifying a brand, brand storytelling, marketing strategy, customer experience, the role of a CMO, and more.


Questions:

  1. Margaret, you being a brand and marketing thought leader, can you tell us a little about your journey of how you got to where you are today in your career?
  2. Being a very successful CMO and dealing with world-renowned brands, in your expert opinion what is the true role of a CMO in an organization?
  3. I know you talk a lot about simplicity and removing the clutter from brands and companies, so can you explain some of the common clutter you experience?
  4. Giving some detail, can you explain your strategies or insight on how to simplify a brand and the way they portray themselves to the public eye?
  5. When you execute a brand and marketing strategy for your clients, what is your insight on including the customer journey experience as well as storytelling?
  6. In your experience with funded or organically bootstrapped startups, how should they essentially keep their business "simple" and execute an effective brand strategy?
  7. What are some of the toughest branding or marketing struggles that you face with brands and how do you overcome them?
  8. Do you have any specific thoughts and advice on future leaders to help improve their brand and provide the most value to their customers?

Three How's:

  1. How do you define failure?
  2. How do you define business?
  3. How do you define success?

Latest Episodes

Understanding the Market and Setting Your Product for Success
schedule32 Minutes
play iconPlay This Episode
Using Data to Overcome the Challenges of Growing A Company
schedule44 Minutes
play iconPlay This Episode
Overcoming Challenges and Generating More Business Through LinkedIn
schedule47 Minutes
play iconPlay This Episode
Shifting the Paradigm of Members-Only Social Clubs
schedule29 Minutes
play iconPlay This Episode
background image
Michael Georgiou

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation, as well as the podcast host for Tales from the PROS. He mainly oversees the marketing, sales, and branding initiatives as well as the creative direction at Imaginovation.

linkedin

Check Out More Episodes

Lorem ipsum dolor sit amet consectetur adipiscing elit phasellus, odio augue nibh habitant enim fames dapibus fringilla metus, vestibulum ridiculus sem rutrum at aliquet convallis.

Justin Miller revolutionizes the wedding photography industry
schedule50 Minutes
play iconPlay This Episode
World renowned trance DJ, Jaytech discusses building his own musical community
schedule1 Hour 10 Minutes
play iconPlay This Episode
Michael Brenner talks on the content marketing formula for B2B companies
schedule1 Hour 5 Minutes
play iconPlay This Episode
Fitness social celebrity Megan Ewoldsen proves how to STRIVE for progress - not perfection
schedule1 Hour
play iconPlay This Episode