One of the decisions that often holds people up at the start is whether to build a native app, a web app, or a hybrid app. Although we discussed this in the prior post a little bit, the debate warrants plenty of thought and more detail.
First, what do these terms mean?
Web App – A web app is run like a website. Users won’t download this app to their phone or device. Instead, they will log in on their internet browser. So how is a website different from a web app? After all, if someone is going to a browser and typing in a URL, isn’t it just the same?
Well, sort of. The difference boils down to functionality. A website offers information to visitors. Even if that website has a contact form that you fill out, it’s still a website. A web application offers interaction of some kind. One easy example of this is a restaurant website. You might visit the website to learn the hours, check the phone number, or view the menu. Part of the website turns into a web application if the user has some control and interaction. For example, national restaurant chains offer options such as making a reservation, viewing the local menu and prices, buying a gift card, or ordering food online.
Some examples of web apps include the finance tool Mint, the email marketing program Mailchimp, and Squarespace, which enables users to create websites.
Facebook is an example of a hybrid app (more on this below). You can log into Facebook on your computer (web app) or download the app on your phone. Twitter and Evernote are also hybrid apps.
<span data-sheets-userformat="{"2":829,"3":{"1":0},"5":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"6":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":[null,2,0]},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"11":3,"12":0}" data-sheets-value="{"1":2,"2":"native app vs web app vs hybrid"}">Native app vs Web app vs Hybrid: Pros and Cons
What truly separates these types of apps is how they are built behind the scenes. Unless you are a coder, you probably don’t care. However, there are some advantages to each of these apps, as well as drawbacks:
Web
- Web apps are easier to build than other types of apps.
- However, you can’t distribute them through app stores such as iTunes and Google Play. If you’re seeking to connect with your audience through those stores, you’ll need to build either a hybrid or native application.
- Web apps do not give you access to phone functionality.
Native
- Native apps have long been considered “the best” choice. They work well on their platforms because they are built for them.
- They offer the broadest range of functionality and give you the ability to use push notifications.
- The cost and time to build a native app are usually higher than the other options.
- Because a native app is only released for its own platform, you’ll have to build two versions (or more if you want to appear on the Windows phone).
Hybrid
- Hybrid apps are less expensive.
- Hybrid apps are built so they can be used on multiple platforms, saving you the time and cost of creating various versions.
- Hybrids tend to operate more slowly than native apps. Mark Zuckerberg famously announced it was a mistake to make Facebook a hybrid app. FB released a native version of the app for iOS.
- Their reputation has become negative in tech circles because of their slowness and a perceived lower-quality experience for the user. However, others argue things are changing and hybrid apps have improved a lot. Gmail, Uber, Instagram, and the Apple App Store itself are all hybrid.
Which is Right for You?
The end customer doesn’t care which way the app is built as long as it works well. That means this decision hangs mostly on how the user will approach your app. Is he/she more likely to use it on a phone or a laptop? Do you need some of the functions offered by a phone (such as a camera)? Contact us to brainstorm your new application.
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