Believe it or not – mobile apps are one of the most effective tools in modern businesses.

Look at the numbers, and you’ll be amazed to see the consistently soaring number of mobile apps in the market. And, there is a clear sign that this number will continue to grow in future.

Creating a mobile app can give your business a competitive edge. But that’s not enough.

App users expect a seamless mobile experience, which is out of the world. Therefore, it’s important to keep your eye on the latest developments in the mobile app industry and update your applications accordingly.

In this guide, we take a look at top 12 app development trends that every app entrepreneur should look for in 2024 and beyond.

Let’s start.

1. Artificial Intelligence (AI) & Machine Learning (ML)

AI and ML technologies are around for some time now. Many businesses are already leveraging the benefits of AI mobile apps.

In 2024, many more AI and ML-enabled apps will be introduced in the market. A lot of existing apps are being integrated with AI to improve their functionality.

Below image shows some lucrative use cases of Artificial Intelligence till 2025.

The future of AI

You will also see new apps that will be launched with AI-based cameras, voice translations, adaptive battery for more battery life, and user-behavior predictions.

Not only the AI apps will help you get new customers, they will also help you with many business activities. You can use these apps to launch a personalized marketing campaign, provide customized search results, process huge datasets, and provide data analytics.

2. Augmented Reality (AR) & Virtual Reality (VR)

Pokémon Go became a global gaming sensation and paved the way for AR in mobile gaming apps in 2016.

But today, the AR and VR technologies aren’t just used in gaming apps.

As per Statista, by 2024, there will be approximately 2.4 billion mobile AR users worldwide. There is a steep rise of 2.2 billion from 200 million seen in 2015.

By 2024, there will be approximately 1.96 billion global mobile AR users.

mobile AR users

These immersive technologies are taken up by the apps developed for many other industries.


The technologies have an exceptional potential to deliver a unique app experience by interacting with the physical environment.

VR/AR apps can do the unthinkable – doctors from different parts of the world can perform live surgeries, you can virtually swim under the deep sea, and teleport to a distant planet.

You can attempt to build apps with an AR-based virtual user manual, VR-based virtual training simulations, VR-based exploration activities, and VR-based live music festivals and concerts.

3. Blockchain Technology

Blockchain apps or decentralized applications (DApps) will have huge growth in the coming years.

As a technology, this is not new. We got a sneak peek into it in the forms of cryptocurrencies and smart contracts.

What is, however new, is that in 2024 DApps is set to revolutionize the different industries.

Blockchain is gaining popularity in a broad spectrum of industries because of several reasons. It offers complete security for all the sensitive information exchange – be it our payment transactions or data exchanges. It’s difficult to manipulate the information in blockchain and therefore blockchain is considered the best cybersecurity solution.

blockchain technology

Besides the advantage of being a decentralized system, blockchain offers many other unique features like a distributed digital ledger, peer-to-peer payment architecture, and keyless security infrastructure.

It will benefit the mobile app industry in multiple ways – building apps that are free from fraud, data leaks, and other security threats.

4. The 5G Technology

5G, the fifth generation of cellular networks, has reached the market.

So, what makes 5G stand out?

It is very FAST!

Compared to its predecessors, 5G is super-fast, almost 100 times faster than 4G!

Now combine this high speed with low latency, higher bandwidth, and more stability. You will realize why everyone is rooting for it.

So, 5G will prove to be beneficial for the app development sector in unimaginable ways.


With 5G becoming more accessible in 2024, more mobile devices will be manufactured with 5G capabilities.

The number of 5G connections will increase, and app users will have an enhanced experience of demanding content like streaming high-quality videos, 3D objects, heavy-data AR/VR shows, location accuracy, data security, and IoT devices.

5. Internet Of Things (IoT)

The IoT is no longer a new concept.

It began with connected machines in the manufacturing sector to exchange information. The technology then entered into the consumer market with smartwatches, smartphones, and smart home devices.

By combining the IoT with smartphones, it is becoming possible for users to control their gadgets. It offers convenience to users by being location independent.

For example, you are in your office. You just realized that you have forgotten to lock your house. So, instead of returning home to lock the door, you can lock the house from your current location.

Yes, it is possible. All you need is an IoT supported lock system, an IoT app, and an internet connection.

In 2024, IoT apps will become extremely popular.

6. Instant Apps

Instant Apps is an interesting technology. It allows users to access your app without actually installing it.

The instant apps are designed to save user space on their device and let users use their specific functions. Since these apps are smaller in size, they are much faster than regular apps.

Users will see a “try now” button instead of the “install” button on the play store. The user can install a virtual app by clicking on the “try now” button.

Instant app development is simpler and cost-effective compared to the native apps.

In 2024, many businesses will be focusing on getting an instant app developed for them.

7. On-Demand Apps

The prospects of the on-demand apps look very promising in 2024. They are getting better and are spreading in the online marketplace like fire.

Since the last couple of years, on-demand apps have connected customers with different service providers and vice versa.

On-Demand apps cover many sectors, and consumers use them to get their hands on products and services they wish to purchase. These services range from grocery, laundry, food delivery, car rentals, personal beauty, and health services.

Consumers can now get their hands on many such services with just a few taps on their smartphones. Most online businesses are leveraging the benefit of On-Demand apps to flourish and build a reputation.

8. Folding Display

Many tech brands are launching newer folding display smartphones.

Folding display is another such mobile app development trend that will revolutionize the smartphone industry in 2024.

Phone models like Samsung Galaxy Fold and Huawei Mate X are already in the market. And the trend will pick up in 2024.

For the app developers, this will surely bring some more challenges.

With a foldable phone, you get a bigger workspace to run several apps at the same time. For example, you can chat with someone on WhatsApp while watching a video on YouTube and also search for some information on Google, all in different windows.

Yes, you could do this even on a standard phone. But it’s handier with a foldable phone thanks to its tablet-sized screen.

So, the apps will have to be altered to be compatible with this trend.

2024 will see an increased demand for apps that support this feature.

9. Cloud Integration

Cloud integration with apps development is no longer a futuristic trend.

In 2024, companies who wish to find success for their businesses must embrace cloud computing for their mobile apps.

Cloud is allowing app developers to reach never-before-conceived levels of mobile app functionality.

There are multiple benefits in opting for cloud-based apps.

  • Cost Reduction: You only have to develop one app for multiple platforms.
  • Platform Compatibility: You can build a single app & launch it on cross-platforms like iOS & Android.
  • No Requirement of app Storage Space in the Smartphone
  • Scalability: it is easier to scale and extend the capacity of cloud-based apps at any stage.

Cloud integration can benefit both the users and app developers like never before. It makes it easy for app developers to create a mobile app much faster and at a lower cost.

And the users get to access these apps seamlessly without having to install them.

10. Security

All these years, as the demand and usage of mobile apps grew, sufficient priority was not given to app security.

It has turned hazardous in various forms – cyber threats, malicious attacks, leaking of confidential information, and phishing scams.

For example, in 2018, Facebook shares fell by 8.5% as it was found to be involved with Cambridge Analytica in users’ data breach. A #DeleteFacebook movement followed it.

Digital security is emerging as one of the top mobile app development trends in 2024. Businesses will be looking to invest more in cybersecurity because it is linked to data protection and information privacy laws.

It is especially critical nowadays because of the popularity of trends like m-commerce and technologies like AI, AR, VR, and IoT that expose the data on a large scale.

Developers in 2024 will focus on selecting the best security algorithms and software while building the mobile app, VPN, antivirus software, and mobile device management.

The future of mobile app development in 2024 looks very exciting. There are ample opportunities to improve user experience and benefit businesses. Creating an app has never been easier.

11. Beacon Technology

A Beacon is a small gadget that sends out notifications and information to smartphones and tablets located nearby.

Beacon technology can create magic when integrated with apps.

You find it difficult to believe this. Right?

Imagine you need to buy a list of dairy items, and you are in a hurry. You enter the store with your shopping list on your Smartphone. A beacon app will help you shop for the required items quickly.


So, Instead of stopping by to check the availability of the required items at different aisles of the store, you can quickly blaze through the store. You only stop and shop whenever you get a notification on your device about the desired product, price, and location in the store.

Beacon technology, which uses Bluetooth Low Energy (BLE) signals, makes it possible.

When you enter a beacon zone in the store, the beacon device will immediately receive this signal and provide relevant notifications and guidance to you.

Beacon technology can track locations, items, and screens nearby and send location-based advertisements and messages. It enhances the app UX in several ways – It helps businesses send notifications regarding special offers, nearby stores and hotels, and more to their users.

Like entertainment, hotels, museums, retail, and healthcare, many industries have already installed beacons in their services.

Both iOS and Android apps have been using this technology for a few years now.

In 2024, we will get to see more businesses opt for beacon-based apps and locations.

12. M-Commerce

M-Commerce is all about buying and selling through a mobile device – Smartphone or tablet. The whole idea behind using an m-commerce app is to deliver a better UX, have a wider reach, and become more accessible.

M-Commerce or mobile commerce dominated the app development in 2019 through 2020. It will continue to thrive in 2024.

According to Statista, m-commerce in 2024 would make up for 72.9% of worldwide e-commerce sales.

mcommerce sales

With the increasing demand for online retail shopping and contactless payment options among tech-savvy customers, more businesses realize the potential of M-Commerce.

If you are a business owner contemplating investing in an m-Commerce app, then don’t hesitate. It is the right move for your company in 2024.

M-Commerce is evolving with many new and exciting features:

  • One-click checkout buttons
  • Buy buttons that let the buyers purchase without having to leave the platform.
  • Voice shopping
  • Omni-channel shopping
  • And, many more

Develop A Stunning App with Imaginovation

Your business app needs to stand out in the crowd. That’s why you must stay abreast with the latest, developing trends and technologies.

If you want to leverage the trending technologies and build the most impressive and innovative app for your business, get in touch with us.

We will help you create the right app for your business.

We are an award-winning web and mobile app development agency with vast experience in crafting remarkable digital success stories for diverse companies. Let’s talk.


Michael Georgiou

Frequently Asked Questions

What are the Best App Development Trends for Appreneurs in 2024?
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