When it comes to the hospitality industry, customer service is everything. Great customer experience means more business and more revenue. But, keeping your guests happy all the time can become a daunting task, especially in today’s highly competitive environment.
Mobile hotel apps are redefining the customer experience in the hospitality industry. Guests are looking for convenience, and custom hotel apps play a significant role in providing customers with the best experience.
Not only customer service, but mobile apps can also be very helpful for hotel management. Your management team can use the custom hotel app to streamline the internal documentation tasks.
In this guide, we will be discussing how mobile apps are revolutionizing the hospitality industry. Before that, let’s check out some interesting facts.
The Importance of Mobile Apps to the Hospitality Industry
Reports estimate that there will be more than 260 million smartphone users in the US by 2020. According to reports:
- More than 45% of the people now use mobile apps to book hotel rooms
- Every 2 out of 3 last-minute bookings are made on mobile devices
- The conversion rate for mobile apps is five times higher than the mobile web
The above data says a lot about the importance of mobile apps for the hotel and hospitality industry. As the smartphone adoption rate is on the rise, hotel owners have an opportunity to capitalize on this trend.
How to Leverage Mobile Apps to Boost Your Hospitality Business?
As the smartphone adoption rate is on the rise, hotel owners have an excellent opportunity to capitalize on this trend.
1. Make Check-in Process More Convenient
Picture this; a guest has just arrived after a long journey and waiting next to the front desk to submit the ID proofs and long forms to fillup. Then the staff at the front desk goes through records to check the availability of rooms, and then handovers the keys. This is a very time-consuming process.
This wouldn’t be the case if you would have a custom mobile app for your hotel. With your hotel app, customers would be able to provide all the necessary details right from the mobile app. The hotel app can help you save time and simplify the check-in process.
2. Improve Customer Engagement and Loyalty
Brand loyalty is a way to ensure your business gets a steady flow of customers. You can use your hotel app for remarketing your services and offering instant loyalty rewards.
A mobile app is a direct communication channel for hotel management and guests. You can ask for feedback from customers to improve your services and performance.
3. Keep Your Guests Updated
With a custom hotel mobile app, you can send live updates to your guests via direct push notifications.
Your app can work as a robust communication channel that would help you send offers, discounts on individual services, and deals in real-time. It would also allow guests to place additional requests, order food, and much more.
4. Guide Your Guests More Efficiently
In the mobile app, you can create a tiny personal guide for your guests, allowing them to explore all the features of your hotel, nearby attractions, shops, and the best places to eat.
Your guests can even book for the spa sessions at the hotel from the app while they’re roaming around. Such helpful suggestions can significantly improve the overall customer experience.
5. Get Detailed Insights
A hotel mobile app can provide you detailed insights on how your customers engage with the app and access different services. You can analyze data to see what guests want, most used app functions, and bottlenecks. This helps you make data-driven decisions to improve sales and revenue.
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