BuyItNext is the go-to platform for buyers to connect with selling agents on off-market properties. It allows the buyer to get ahead of the listing process and purchase properties before they go on the market.
The main challenge was creating a platform robust enough for buyers and selling agents to connect while having the simplicity to ease the communication between them. Keeping the buyer anonymous was another important need for the system.
Real Estate agents in general use a lot of tools in the industry so standing out and making it click with them right away was a challenge. Upon launch, we made sure to re-run all of our tests to ensure the platform is stable before users actively used the live system. The final product was a robust, state-of-the-art web application that allows property buyers and selling agents to connect and communicate.
Our main goal was to focus on the user experience and ease of use of the system. Since one of the goals of the system was to onboard both buyers and selling agents into the system, we really needed to make sure the selling agents were intrigued with the application.
Discovery & Planning
We began the planning phase by laying out the possible communication channels between selling agents and buyers.
Design
The design phase heavily focused on keeping the interface simple, while still delivering the functions agents and buyers need.
Development
During the development phase, everything we do is done with precision.
Testing and Launch
We always make sure we have test coverage across the application.
The newly developed platform enabled buyers to discreetly connect with selling agents, streamlining the process of purchasing off-market properties. The intuitive design and scalable architecture enhanced user engagement and positioned BuyItNext for future expansion in the real estate market.
"Imaginovation not only met but exceeded our expectations, helping us transform our operations into a seamless digital experience."
"What impressed me the most was their attention to detail. They didn't just focus on getting the job done; they ensured that it was user-friendly, visually appealing, and optimized for performance."
“Their expertise and technical knowledge allow them to deliver highly specified solutions.”
