What is the BuyItNext?

BuyItNext is the go-to platform for buyers to connect with selling agents on off-market properties. It allows the buyer to get ahead of the listing process and purchase properties before they go on the market.

The Challenge

The main challenge was creating a platform robust enough for buyers and selling agents to connect while having the simplicity to ease the communication between them. Keeping the buyer anonymous was another important need for the system.

Our Strategy

Our main goal was to focus on the user experience and ease of use of the system. Since one of the goals of the system was to onboard both buyers and selling agents into the system, we really needed to make sure the selling agents were intrigued with the application.

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Phase 1

Discovery & Planning

We began the planning phase by laying out the possible communication channels between selling agents and buyers. 

  • This includes analysis and asking questions like:
  • What are buyers thinking while searching for properties? 
  • How do agents plan to sell themselves on a property to attract potential buyers?
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Phase 2

Design

The design phase heavily focused on keeping the interface simple, while still delivering the functions agents and buyers need. 

  • The goal was to keep the steps required to achieve their goals to a minimum
  • This will help keep users engaged with the platform.
  • Along with the user experience, we made sure to design a system that is modern, intuitive, and visually appealing. 
  • We ensured new users would feel the urge to use the system.
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Phase 3

Development

During the development phase, everything we do is done with precision. 

  • We made sure to execute the user interface pixel-perfect from the designs. 
  • For the backend, we architect the system to ensure the platform is ready for stable enhancements and future development. 
  • We also designed the database and architecture for maximum scalability. 
  • BuyItNext was made with Laravel, a modern full-stack framework for building web apps.
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Phase 4

Testing and Launch

We always make sure we have test coverage across the application. 

  • The code and the user interface are thoroughly reviewed and covered while we write tests. 
  • We automate the entire platform from a UI perspective to ensure no issues arise. 
  • The tests are automatically run whenever we check in code to our repository, fully autonomous.
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Phase 1

Discovery & Planning

We began the planning phase by laying out the possible communication channels between selling agents and buyers. 

  • This includes analysis and asking questions like:
  • What are buyers thinking while searching for properties? 
  • How do agents plan to sell themselves on a property to attract potential buyers?

The Solution

Real Estate agents in general use a lot of tools in the industry so standing out and making it click with them right away was a challenge. Upon launch, we made sure to re-run all of our tests to ensure the platform is stable before users actively used the live system. The final product was a robust, state-of-the-art web application that allows property buyers and selling agents to connect and communicate.

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