Fit2Win

One of our trusted design and marketing partners Orange Element approached us with the project and had already completed a significant portion of the user flows and UX. We collaborated closely to finalize the flows, aligning them with technical requirements and Fit2Win’s business goals. Together, we mapped detailed user personas—including coaches, parents, athletes, and corporate buyers—and created user journeys to ensure the platform met the needs of all stakeholders.

With the finalized user flows, we worked with Orange Element to ensure the design and technical roadmap aligned. Shopify was selected as the core platform for its scalability, and a headless commerce architecture was implemented to enable omnichannel integration. We also developed a phased roadmap to balance delivering a minimum viable product (MVP) while ensuring long-term scalability and flexibility.

Orange Element took the lead in creating high-fidelity design mockups based on the finalized flows. Our role was to provide guidance and consultation on the UX to ensure the designs were technically feasible and optimized for development. The mockups focused on core workflows, such as product browsing, customization, and checkout, ensuring a seamless and intuitive experience for all user types.

Once the designs were completed, we hit the ground running with development. A full-stack solution was built, using Shopify as the backbone of the platform and KitBuilder for the apparel customization. A staging environment was established early in the development process to gather iterative feedback and make adjustments as needed.

Comprehensive testing was conducted throughout the development cycle. This included unit, integration, stress, and user acceptance testing (UAT) to ensure a seamless user experience across devices and platforms. Additionally, we implemented SEO best practices and ensured accessibility compliance for a broader audience reach.