Scavenger Behavior
“Imaginovation doesn’t sell dreams, they build them.”
- Max Hinton
Platform
Android, iOS
Services
Mobile Apps
Industry
Food and Drinks
Team
4 Members
Time
7 months
About Scavenger Behavior
Scavenger Behavior is a mobile app for on-the-go food truck services by location. It is an app that allows you to Find/Locate/Explore/Book your favorite food truck genres. The app features an interactive map that allows you to find and order on the go with over 200 food trucks and counting.
The Challenge
The operators of Scavenger Behavior came to us after years of working on an app with another vendor - and no success. After a large investment, the former vendor provided no guidance and built an unusable, unfinished product. We came in to fix the mess the previous provider had created and help build a UX that met their vision for the app.
Our Strategy
After our initial talk with the client, it was clear we had a lot of work ahead of us. The UX of Scavenger Behavior wasn’t anywhere near where it needed to be, and we buckled up for a long, comprehensive development project. Here’s what we did:
Phase 1
Discovery
In our discovery process with the client, we dug into the details of their vision for the app, the value it should provide, and how we could differentiate it.
- We started by analyzing the existing application
- Documented our research and analysis
- Then created our proposal to build and launch the app from A to Z
Phase 2
Formulate the UX - with Wireframes
Our goal was to bring a sense of elegance to a straightforward, easy-to-use app. Here’s what we did to accomplish this:
- Created wireframes to give a first glimpse of what an app will look like
- We ensured the app provided the best experience to users
- Our designers ensured every single interaction has a clear purpose
Phase 3
Design and Development
The biggest challenge for our front-end developers was to build an app on top of what the previous vendor had done.
- Our designers and developers worked very closely to create something unique
- We advised on the best and highest-yielding features for the initial launchA
- nd designed the system to achieve the core business goals and the goals of the user
Phase 4
Testing, Optimization, Launch
Once the UX and branding elements began to come to life, we thoroughly tested, fine-tuned, and optimized the app to ensure it not only met the client’s expectations.
- The product met the latest industry standards for the user experience
- Once the testing was complete, we created plans to roll out the app
- The project was launched in 3 months
Phase 1
Discovery
In our discovery process with the client, we dug into the details of their vision for the app, the value it should provide, and how we could differentiate it.
- We started by analyzing the existing application
- Documented our research and analysis
- Then created our proposal to build and launch the app from A to Z
Phase 2
Formulate the UX - with Wireframes
Our goal was to bring a sense of elegance to a straightforward, easy-to-use app. Here’s what we did to accomplish this:
- Created wireframes to give a first glimpse of what an app will look like
- We ensured the app provided the best experience to users
- Our designers ensured every single interaction has a clear purpose
Phase 3
Design and Development
The biggest challenge for our front-end developers was to build an app on top of what the previous vendor had done.
- Our designers and developers worked very closely to create something unique
- We advised on the best and highest-yielding features for the initial launchA
- nd designed the system to achieve the core business goals and the goals of the user
Phase 4
Testing, Optimization, Launch
Once the UX and branding elements began to come to life, we thoroughly tested, fine-tuned, and optimized the app to ensure it not only met the client’s expectations.
- The product met the latest industry standards for the user experience
- Once the testing was complete, we created plans to roll out the app
- The project was launched in 3 months
The Solution
We wanted to go to the market very quickly due to the length of time lost during the process with the old vendor. We broke the application down to the core modules in which:
- People could order from food trucks.
- Food trucks could get their money straight into their bank account.
- The client gets his cut of the transaction to generate revenue for the business.
