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SML Group Limited - Template Builder Platform

Platform
Web
Services
Web Apps
Industry
Retail and Clothing
Team
5 Members
Time
6 months

About SML

SML is a branding services provider that offers technological and branding solutions to businesses across the globe. It needed a platform to allow its internal admin team to create web pages and templates that were ultimately displayed to the end user. Our technical expertise is perfectly aligned with their vision of the product. SML determined us as the only company that could take on the technical challenge.

The Challenge

The client needed a platform to allow their admin team to generate web pages for QR codes scanned on their clothing tags. We needed to create templates that could be used by their admin team. These templates need to be configurable to pull data dynamically from various sources including large data streams and external services.

Product 0
Product 1

SML Template Builder Platform

The Solution

We designed and built a platform that allows SML to generate QR codes, create web pages for those QR codes, and dynamically pull data back to better inform users about their products and what the product is all about. This allows for more opportunities in marketing and the business as a whole.

SML template builder solutions 2
SML template builder solutions 1
SML template builder solutions 3
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Our Strategy

Our strategy was to focus on the data flow to ensure that all of the third-party services and data points were aligned and everyone knew where we were pulling from.

(Phase 1)

Planning

We had several planning meetings with the client. 

  • We planned out what screens and features we will need in the admin panel to allow SML’s internal team to build effective pages for the QR codes.
(Phase 2)

Development

  • During development, we iterated on the product before launching for ~5-6 months.
  • Each sprint added a new feature or enhancement to the previous until the product was flawless and ready for launch.
(Phase 3)

Testing

  • For testing, we aimed to have a fully automated UI test suite. 
  • This is done through a technology called Selenium where the tests automatically run and test the entire application without the need for human intervention. 
  • Having this really allowed us to stay nimble and ensure every feature was stable as we continued to build the application.
(Phase 4)

Launch

  • Performance was a critical aspect of the launch. 
  • We loaded and stress-tested the application rigorously to ensure it could handle the anticipated volume of usage at scale.
SML case study strategy section 1
SML case study strategy section 2

The Results

The new template builder platform reduced manual page creation time by 60%, allowing the team to quickly generate customized product pages. Template deployment efficiency also improved by 45%, streamlining workflows and supporting faster product rollouts across various retail brands.

60%

Reduction

in manual page creation time

45%

Increase

in template deployment efficiency

"Imaginovation not only met but exceeded our expectations, helping us transform our operations into a seamless digital experience."

Andrew Cherry, COO & Product Manager

"What impressed me the most was their attention to detail. They didn't just focus on getting the job done; they ensured that it was user-friendly, visually appealing, and optimized for performance."

Alfredo Merino, Founder & CEO

“Their expertise and technical knowledge allow them to deliver highly specified solutions.”

Glenn Matteson, CEO

Tech Stack

Our web developers bring a wealth of experience and expertise to the table. Here are the technologies we work with:

  • Frameworks & Libraries
  • Databases
Laravel

Laravel

MySQL

MySQL

Amazon RDS

Amazon RDS