Anastasia Leng: Solving Creative Content Issues with Data

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In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data.

CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, and more to measure creative efficiency, consistency, and impact across all creatives worldwide.

In this episode, we talk about Anastasia’s journey to entrepreneurship, her experience of building and growing a tech company, how to raise venture funding, and how to really succeed as an entrepreneur.

Don't Miss:
1. Anastasia’s inspiration to build a creative tech company - 07:56
2. What is a “good” media content or creative - 19:08
3. Importance of creative quality in marketing performance - 37:21

Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

Topics We Discuss:
1. Anastasia’s inspiring story of how she got to where she is today
2. Problems and missing pieces discovered in the creative world
3. What it means to scale your creative images and video at scale using data
4. What it’s like to raise venture funding and capital to scale a business
5. She explains some of CreativeX’s actionable insights and findings from the creative data collected
6. She describes her thoughts and advice on how to truly succeed as an entrepreneur
7. Anastasia explains some of her toughest challenges in her career and how she overcame them
8. Anastasia defines her story in “one-word”

Follow Anastasia Leng
Website: https://www.creativex.com/
Linkedin: https://www.linkedin.com/in/aleng/
Twitter: https://twitter.com/ponystasia

Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.

Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.

One of the best business podcasts! 🚀

01/31/2022PanosGLuvsSpurs

I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯

Amazing insight!

03/09/2022Tragic Windows lol

Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!

An Educational Delight

09/22/2021svm29977

This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!

Love “Tales from the PROS”!

09/07/2021ENFBusiness85

Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!

Mr podicast

09/01/2021Chris Utke

Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!