Dan Olson: The New Approach to Customer Acquisition

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In this episode of Tales from the PROS, I chat with Dan Olson, who is the CEO of UpCity.com, a successful entrepreneur who has spent over 15 years in the digital marketing industry. He is passionate about creating and empowering successful relationships between businesses and trusted marketing services providers.

We talk about Dan's story of how he built and scaled UpCity to becoming a leader in its space, the challenges of building up a successful business and the sacrifices he made during the process, he explains how to differentiate yourself in a competitive market, advice to other business leaders, and much more.

Questions:

Dan, I am glad that we have finally been able to connect on here, although I am aware of what you do, can you tell us more about your story?
My company is currently a customer of UpCity, what triggered you to differentiate your business platform and strategy from other digital marketing agencies? Since we all know it’s heavily saturated.
In your experience with marketing and helping startups and companies for so long, what do you see as their biggest challenges they have in common on marketing or business perspective, and what guidance or advice do you give to help them?
Any advice, tips, or strategies on how to market yourself or your brand in today’s competitive digital age?
What stage of growing and scaling UpCity would you say has been the most challenging for you? And what stage has been the most enjoyable?
Did you build UpCity from the ground up? If so, do you think bootstrapping is a good idea or is it smart to look for outside funding?

Three How's Explained:

How do you define failure?
How do you define your story in one sentence and in one word?
How do you define success?

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.

Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.

One of the best business podcasts! 🚀

01/31/2022PanosGLuvsSpurs

I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯

Amazing insight!

03/09/2022Tragic Windows lol

Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!

An Educational Delight

09/22/2021svm29977

This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!

Love “Tales from the PROS”!

09/07/2021ENFBusiness85

Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!

Mr podicast

09/01/2021Chris Utke

Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!