Dave Gerhardt: How to Get Brand Attention

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In this episode of Tales from the PROS, I chat with Dave Gerhardt who is the VP of Marketing at Drift, which is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. He is also a B2B marketing leader, brand builder, co-creator of the Seeking Wisdom Podcast, HYPERGROWTH, and the official book on Conversational Marketing

We talk about Dave's story and experience working at Drift, B2B marketing, conversational marketing, personal branding, how to create engaging content and receive attention, marketing strategies, and much more.

Questions Asked:

Dave, as many have told you, your content and videos are seen all over LinkedIn. Which is how I first saw and engaged with you. I love your content by the way. But, you also play an integral part of a great company known as Drift. However, before that happened, what made you into this passionate and engaging B2B marketing leader?
Tell us a little more about Drift and where the company is headed.
What are some of your key tactics or strategies on how to get people's attention to your content and brand?
What do you see as some of the toughest challenges and problems that B2B marketers face today?
For future leaders, marketers, and entrepreneurs listening, what would you consider the most important things to focus on to be a better marketer?
I read one of your articles on LinkedIn about how you got 100,000 views on each of your LinkedIn videos, can you talk more about that article you wrote?
Did you face any tough personal or career obstacles that pushed you to get to where you are today and how did you essentially overcome them?

Three How's:

How do you define failure?
How do you define entrepreneurship?
How do you define success?

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.

Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.

One of the best business podcasts! 🚀

01/31/2022PanosGLuvsSpurs

I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯

Amazing insight!

03/09/2022Tragic Windows lol

Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!

An Educational Delight

09/22/2021svm29977

This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!

Love “Tales from the PROS”!

09/07/2021ENFBusiness85

Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!

Mr podicast

09/01/2021Chris Utke

Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!