James Avery: Success with Planning in Digital Advertising

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In this episode of Tales from the PROS, I chat with James Avery who is the Founder of Adzerk, which is an innovative cloud API platform for building integrated native ads and sponsored listings.

We discuss a few different topics such as digital advertising, product development, building a tech company, how to compete in a tough space, patience and planning, and much more.

Some Questions Asked:

James, what really caught my attention before reaching out to you was firstly I saw your company on Techcrunch and how you made it to the next level with the help of Reddit. Also, I saw that you guys made it to INC Magazine's top 500 best companies list. Can you tell me a little about that?

James, explain to us non-tech people what is adtech and how it is impacting marketing and sales in today's generation?
James, what was the motive behind building AdZerk's API platform?
I know it's tough starting a tech company organically, that is how we did it, but i noticed you guys received a few rounds of funding, what was that process like?
Do you feel that the funding was needed or could you have grown it organically up until today?
How do you guys stay competitive in your space? For example, you got Google essentially as a competitor right? haha
Building a tech company and product is extremely difficult, what were some of the hardest obstacles you faced, like was it harder getting the product completed and out of beta or is it harder now competing in the space and trying to drive more revenue?
You obviously understand that tech is booming and evolving at a rapid rate, what technology trends do you see emerging and which ones do you see dying in the digital advertising space?
How is artificial intelligence effecting the digital advertising space?
What tips would you give to current and future tech entrepreneurs and what they need to avoid or be aware of?
How did planning and patience play a vital role in your success at AdZerk?
Do you feel that entrepreneurship is getting harder in our economy?

CLOSING:

I always ask the THREE HOW'S:

How do you define failure?
How do you define entrepreneurship?
How do you define success?

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.

Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.

One of the best business podcasts! 🚀

01/31/2022PanosGLuvsSpurs

I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯

Amazing insight!

03/09/2022Tragic Windows lol

Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!

An Educational Delight

09/22/2021svm29977

This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!

Love “Tales from the PROS”!

09/07/2021ENFBusiness85

Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!

Mr podicast

09/01/2021Chris Utke

Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!