Listen on:
- Hey Everyone. Welcome to Tales from the PROS. This is Michael Georgiou, your host and Co-founder of Imaginovation.
- Introduce the interviewee's name, where they work, and what their company does:
"Our very special guest with me today is the influential Jay Baer, Jay is one of the top digital marketing and customer service strategists, world renowned speaker, New York Times best-selling author of five books, and a technology investor. He founded Convince & Convert, which is his fifth multi-million dollar venture. "Welcome Jay, it's truly an honor having you here today"
- FIRST QUESTION TO CAPTURE INTEREST AND ENGAGEMENT:
- Jay, what really caught my attention before reaching out to you is that firstly, you are EVERYWHERE on social media especially on twitter and youtube, primarily in the customer experience and content marketing spaces. Also, I have been following your well-known Social Pros podcast and Convince and Convert BLOG content for years now. So, thank god I was able to get your attention with that animated image we created for you. We had to be creative, haha.
- To kick things off, tell us a little about your latest book?
- What really inspired you to getting into the content marketing and customer experience game? and also, how would you truly define content marketing for those who don't know?
- Do you feel that simply your experience and skills in content marketing lead you to becoming an influencer in the space or was it something else? For example, being unique, or hard work and consistency.
- How were you able to identify your audience on specific platforms and target them effectively? I've seen so many others that have wasted time and money on areas where there audience isn't even there.
- Do you believe that self-branding is more beneficial than using your company as leverage for credibility, and gaining self-influential recognition that way, or maybe both?
- I know your friends with Gary Vaynerchuk, and I hear your podcast interview with him, and it seems you both dive heavily on having good motives, empathy, and patience. I would think that played a vital role in your success right?
- I saw on one of your Youtube videos talking about how content is fire and social media is gasoline, can you explain that in a little more detail?
- Are there any influencer strategies that you feel are dying or ones that you see are growing?
- In your experience investing in startups, have you noticed a common mistake that they make while trying to market themselves and their companies? Do you see the same mistakes with larger companies as well?
- You obviously know that tech and marketing is booming and continuously evolving, what specific trends do you see emerging and which ones do you see dying? Maybe specifically SEO is always changing with Google updates.
High Level Questions (Broad):
- IF you can explain, what struggles did you face while building your past companies, maybe specifically Convince and Convert, and how did you overcome them? I want to hear a story or two, haha.
- What advice or tips would you give future leaders and influencers on how to succeed?
- What character traits would you consider the most important in being a successful business leader and entrepreneur? (Passion, drive, work ethic, perseverance, etc.)
- Do you feel that entrepreneurship is getting harder in our economy?
CLOSING:
- I always ask the THREE HOW'S:
- How do you define failure?
- How do you define entrepreneurship?
- How do you define success?
- Thank the interviewee for their time for being on the podcast
- Where can everyone find you?
- Thank you everyone for listening, and until next time.
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Meet The Host
Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.
Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.
One of the best business podcasts! 🚀
I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯
Amazing insight!
Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!
An Educational Delight
This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!
Love “Tales from the PROS”!
Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!
Mr podicast
Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!
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