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In this episode of Tales from the PROS, I talk with Joe Pulizzi, a leading evangelist for content marketing, entrepreneur, speaker, Amazon bestselling author, podcaster, and storyteller.
We talked about Joe's entrepreneurial journey and how he built a leading content marketing educational resource called the Content Marketing Institute. Joe has founded multiple startups. He has received the "Lifetime Achievement Award" by the Content Council in 2014.
Listen to this episode. Hope you enjoy it!
Don't Miss:
- The key to creating an effective content marketing strategy - 17:00
- What does it take to create an impactful piece of content? - 31:45
- Joe's struggles and pinnacle moments and what aspiring entrepreneurs can learn - 42:33
Things we talk about:
- Joe, being a global leader in content marketing, tell us your story of how you go to this stage in life.
- I see sometimes you blog and podcast about being content-first, for all businesses our there, what does it mean to be content-first?
- What do you consider the key fundamentals of building an effective content marketing strategy for a business?
- Do you believe in some proven strategies and tactics in order to generate an ROI from content?
- What does it really take to build an effective and impactful piece of content in today’s competitive age?
- I know sometimes you talk about storytelling, which I love because I am a passionate storyteller myself. But what does great storytelling mean today in relation to content marketing?
- Were there certain times of your life that were pinnacle moments in getting you to this stage of success and thought leadership?
- What were some of your toughest struggles and challenges in your life or career, and how did you overcome them?
- What is the best advice you can give to current and future business leaders?
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Meet The Host
Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.
Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.
One of the best business podcasts! 🚀
I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯
Amazing insight!
Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!
An Educational Delight
This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!
Love “Tales from the PROS”!
Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!
Mr podicast
Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!
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