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EPISODE #8

Katy Jones journey to becoming a CMO and the overall impact on an organization

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INTRO:
  1. Hey Everyone. Welcome to Tales from the PROS. This is Michael Georgiou, your host and Co-founder of Imaginovation.
  2. Introduce the interviewee's name, where they work, and what their company does:
"Our guest with me today is Katy Jones, who is the Chief Marketing Officer at FoodLogiQ, which provides traceability, food safety compliance and supply chain transparency software solutions. They help restaurant operators, food retailers, consumer packaged goods companies and other food companies achieve end-to-end traceability while supporting safe and high quality food products across the supply chain.
Specific Questions for the person being interviewed:
 
  1. Katie, what really caught my attention before reaching out to you was I saw that FoodLogiQ was recognized by ForbesMagazine as being one of the top 25 most innovative AgTech startups, and even better, you were Awarded 2017 TBJ C-Suite Award. Can you tell me a little about that?
  2. Katy, were you always in the marketing game? How did you find that passion?
  3. Tell me about the steps you took to becoming the CMO of a flourishing company?
  4. I read that you guys also received a few rounds of funding during your journey, do you feel that the funding was needed or you could have grown it organically?
  5. Obviously your in a niche space with a niche product, what were the most effective marketing and branding strategies you executed to grow the company?
  6. You being a CMO and having so much experience, what struggles do you feel are common for CMO's?
  7. What tips would you give to current and future marketers and what they need to avoid or be aware of?
  8. You obviously understand the tech is booming, what technology trends do you see emerging and which ones do you see dying?
  9. Any exit strategies for the company or are you building a lifetime brand?

High Level Questions (Broad):

  1. IF you can explain, what struggles did you face while building FoodLogiQ, and how did you overcome them?
  2. What advice or tips would you give future CMO's on how to succeed?
  3. What character traits would you consider the most important in being a successful business leader and entrepreneur? (Passion, drive, work ethic, perseverance, etc.)
  4. Do you feel that entrepreneurship is getting harder in our economy?
CLOSING:
  1. I always ask the THREE HOW'S:
    1. How do you define failure?
    2. How do you define entrepreneurship?
    3. How do you define success?
  2. Thank the interviewee for their time for being on the podcast
  3. Visit their website https://www.foodlogiq.com/ and where can people find you on Facebook, twitter, and Instagram
  4. Thank you everyone for listening, and until next time.

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Meet The Host

Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.

Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.

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iThumes reviews
reviwsi mage
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One of the best business podcasts! 🚀

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01/31/2022PanosGLuvsSpurs

I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯

Amazing insight!

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03/09/2022Tragic Windows lol

Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!

An Educational Delight

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09/22/2021svm29977

This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!

Love “Tales from the PROS”!

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09/07/2021ENFBusiness85

Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!

Mr podicast

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09/01/2021Chris Utke

Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!

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