Episode #63
Growing A Nutrition Food Business with Consumer Health in Mind
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In today's episode of Tales from the PROS, I talk with Mark Samuel, who is the Founder and CEO of IWON Organics, a thriving health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins.
IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods, Amazon, and many more.
Mark is a foodie and a popular serial entrepreneur in the fitness and nutrition space. His goal is to provide inspirational and insightful value through his personal branding and company.
In this episode, Mark talks about his entrepreneurial journey, shares his experience of building and growing a nutrition company, how he grew the IWON brand, and how to really succeed as an entrepreneur.
Don't Miss:
1. Mark’s inspiration to build a nutrition brand - 01:43
2. How to keep your brand authentic - 12:25
3. Advice to succeeding as an entrepreneur - 25:51
Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192
Topics We Discuss:
- Mark’s inspiring story of how he got to where he is today
2. How Mark started and scaled IWON into what it is today
3. Mark talks about the power and importance of having a balanced nutrition
4. Insights and strategies on how Mark is growing the IWON brand
5. The process of finding the right manufacturers and distributors
6. He describes his thoughts and advice on how to truly succeed as an entrepreneur
7. Mark explains some of the toughest challenges in his career and how he overcame them
8. Mark defines his story in “one-word”
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Meet The Host
Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.
Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.
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