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In today's episode of Tales from the PROS, I chat with the amazing Rand Fishkin. He is the Co-Founder of SparkToro, and previously the Co-Founder of Moz and Inbound.org.
Rand has dedicated his professional life to helping people do better marketing. We talk about his entrepreneurial journey, how he started and exited from Moz, and his inspiration behind starting SparkToro.
In this episode, you will find some crucial insights about achieving startup success and learn how focusing on small wins can lead to bigger achievements.
Don't Miss:
1. How did Moz start - 2:37
2. Where are businesses heading in today's competitive world - 17:24
3. The power of branding and emotional storytelling, especially in the tech world - 34:12
Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192
Questions Asked:
1. Rand, as you know that you’re very well known in the marketing world, but for those who don’t know, can you share a little about your story and how you got to where you are today?
2. Due to the crazy times we are in with this crisis, where do you feel digital marketing is headed?
3. What are your thoughts on what small businesses should be focusing on to grow from a strategic marketing perspective?
4. Where do you feel Google is headed in regards to SEO and paid marketing?
5. When it comes to growing your company at Sparktoro and when you grew Moz as well, what were some of the vital steps you took ensuring steady and scalable growth?
6. Do you think brands and business professionals trying to increase exposure and gain more trust and credibility should try to focus more on storytelling?
7. How do you use your story to provide value to others and achieve success?
Check out Rand’s blog here: https://sparktoro.com/blog/
Follow Rand Fishkin:
https://www.linkedin.com/in/randfishkin
Check out Rand’s Book “Lost and Founder” here: https://sparktoro.com/book
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Meet The Host
Michael Georgiou is the Co-founder at Imaginovation and the podcast host of Tales from the PROS. As an entrepreneur and business leader, he is passionate about sharing stories that inspire innovation and growth.
Eric Lawrence is the Director of Growth at Imaginovation. As co-host of Tales from the PROS, he brings years of experience working directly with clients seeking software and application development solutions. His insights help businesses understand what to look for in a development partner and how to set projects up for success.
One of the best business podcasts! 🚀
I have listened to several business podcasts over the years and I have to say that Tales from the PROS is within my top three favorites. Michael does a GREAT job creating an authentic and real conversation and atmosphere with the amazing guests he has on the show. If you want to learn about the realities of business, insights on how to be successful, the power of storytelling, and how overcome the business struggles that life throws at us, then this podcast is for you. I highly recommend checking it out and be ready to learn and be inspired! 🎙🎯
Amazing insight!
Michael is a great host and I really enjoy listening in on the conversations he has with business leaders. This podcast is great for anyone wanting to borrow ideas for their own business and looking to expand professionally!
An Educational Delight
This podcast presents fascinating insight into the world of business and entrepreneurship. I am in no way, privy to these topics and have found these interviews to be incredibly educational. Michael talks with trailblazers from all walks of the business world and I am here for it!!!
Love “Tales from the PROS”!
Michael Georgiou is a thoughtful and engaging host who chooses such a fascinating group of interviewees for his podcast! All of the thought-leaders, entrepreneurs, and business pros Michael invites on are exemplary in their fields and on the vanguard. I love listening to “Tales from the Pros” for inspiration and also a well- rounded and entertaining session. I highly recommend getting hooked on this podcast!
Mr podicast
Michael’s podcast’s are amazing and very inspiring. As his best friend I’ve seen the great times and the struggles of Michael building his company. He has put sweat and blood into his company and I couldn’t be prouder of him. These podcasts are great to see and anyone would be so lucky to be on it. Mike keep grinding and you are doing amazing things in life brother!!!
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