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Strength Coach Pro

Platform
Web
Services
Web Apps, Digital Transformation
Industry
Fitness
Team
4 Members
Time
4 months

About Strength Coach Pro

Strength Coach Pro is a web application that helps coaches create better training programs in less time. Coaches can use Strength Coach Pro to create virtually any type of fitness program based on their client's individual goals, challenges, and current health.

The app is designed to help coaches save time, effort, and money on programming, managing, and tracking for their clients.

The Challenge

Personal trainers and fitness coaches typically use different Excel templates to create fitness programs for their clients. The operators of Strength Coach Pro realized there wasn’t a good software in the market that could replace the Excel templates and help coaches save time.

They had another app development vendor create an application, but after a test run, it faced a number of issues. The UI/UX was too overwhelming for users – hence they wanted to recreate reliable software from scratch to solve these problems and generate revenue year after year.

Product 0
Product 1

Strength Coach Pro

The Solution

We made the features of the app more intuitive and easier to use, as well as reduced the need to train the user for hours on how to use the system.

The new app helped eliminate time consumption on managing the programs on Excel sheets.

We developed and released the web app with all the necessary features in four to five months from our first call with the client.

SCP Case Study Solution 2
SCP Case Study Solution 3
SCP Case Study Solution 1

Our Strategy

After a few initial meetings with the client, we knew we needed to develop a highly intuitive web application to help coaches design their programs more efficiently. Here’s how we did it:

(Phase 1)

Discovery

Each of our app projects starts with an exhaustive discovery session.

  • This lays the groundwork for everything from the client’s vision, goals, challenges, and opportunities to innovate.
  • Our development team worked closely with the client - and after a few meetings and discovery calls, we created a detailed project plan.
(Phase 2)

Map Out the User Experience

We analyzed the existing UI/UX of the Strength Coach Pro portal – and found it was extremely clunky and overwhelming to use.

  • With our project plan in place, we began to formulate the new user journey.
  • Our goal with this app was to create an overly simplified UX that was easy to navigate, create workout routines, and track progress.
(Phase 3)

Create Wireframes

Once the most ideal user journey was planned, the next step was to bring the vision to life with detailed wireframes and designs.

  • These wireframes illustrated what the UX would look like at a glance, how the branding elements would shine through, and what users could expect from the app.
(Phase 4)

Design and Development

As wireframes were approved, we started developing the inner workings of the app.

  • Our design team completely redesigned the system from the ground up and overhauled the entire user experience.
  • We used Angular for front-end development and C# to build the backend.
(Phase 5)

Testing and Optimization

We ensured that the user interface was clean and provided a seamless experience from A to Z.

  • This involved a great deal of testing, fine-tuning, and optimization.
  • Once the client had approved the development, we started to plan the app’s launch.
Strength Coach Pro Project Strategy 1
Strength Coach Pro Project Strategy 2

The Results

The newly developed Strength Coach Pro platform enabled coaches to create and manage training programs more effectively, reducing the time and effort required. The intuitive design and streamlined workflows enhanced user satisfaction and positioned the platform as a valuable tool in the fitness industry.​

60%

Reduction

in program creation time

40%

Improvement

in coach user satisfaction

"Imaginovation not only met but exceeded our expectations, helping us transform our operations into a seamless digital experience."

Andrew Cherry, COO & Product Manager

"What impressed me the most was their attention to detail. They didn't just focus on getting the job done; they ensured that it was user-friendly, visually appealing, and optimized for performance."

Alfredo Merino, Founder & CEO

“Their expertise and technical knowledge allow them to deliver highly specified solutions.”

Glenn Matteson, CEO

Tech Stack

Our web developers bring a wealth of experience and expertise to the table. Here are the technologies we work with:

  • Front-End
  • Frameworks & Libraries
AngularJS

AngularJS

Laravel

Laravel