Episode #68

Overcoming Challenges and Generating More Business Through LinkedIn

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In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.

As a previous tech founder and ex-IBMer, he has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing.

In 2016, this successful entrepreneur started Speedwork to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, he is able to help businesses reach high-level decision-makers at scale using LinkedIn Ads and technology.

In this episode, we talk about Anthony’s journey to entrepreneurship and his experience of building and growing a B2B LinkedIn advertising agency. We talk about mistakes businesses make in sales and marketing, and the future of LinkedIn.

Don't Miss:
1. Why Anthony chose LinkedIn as a platform for his business - 7:50
2. Mistakes businesses make in their sales and marketing efforts - 20:50
3. Growing an advertising agency with the LinkedIn platform - 35:15

Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

Topics We Discuss:
1. Anthony’s inspiring story of how he got to where he is today
2. Why Anthony started a B2B LinkedIn advertising agency
3. What it takes to really succeed in generating leads from LinkedIn
4. Anthony explains what he is learning while growing and scaling an agency
5. The biggest problems and issues that people make with their sales and marketing efforts
6. The future of LinkedIn and where lead generation is headed in today’s market
7. Some of Anthony’s toughest obstacles and how he overcame them
8. Anthony defines his story in one word

Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation, as well as the podcast host for Tales from the PROS. He mainly oversees the marketing, sales, and branding initiatives as well as the creative direction at Imaginovation.

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