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Generating Business Results With Effective And Strategic Digital Content

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In this episode of Tales from the PROS, I talk with Kelsey Raymond, who is the Co-founder and CEO of Influence & Co., an award-winning Inc. 5000 company and one of the leading content marketing agencies in the US.

Kelsey started her entrepreneurial journey at a very young age. She has been able to bootstrap her way to building a company with over 50 full-time employees and working with Fortune 500's by helping them with their content marketing strategies and execution, generating business results.

Kelsey has also been featured as a Forbes 30 Under 30 in Marketing and Advertising, an EY Entrepreneur of the Year Finalist, Columbia Business Times 20 Under 40, and SBA of Missouri's Small Business Person of the Year. In this episode, we talk in-depth about Kelsey's story, bootstrapping a content marketing agency, and strategies for scaling a company.

Don't Miss:
1. Kelsey's journey to entrepreneurship - 02:35
2. How to humanize your sales strategy - 15:45
3. Why you need to be honest and vulnerable when you tell your story - 39:10

Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

Topics We Discuss:
1. Kesley's inspiring story of how she got to where she is today
2. How to bootstrap a content marketing agency in a saturated space
3. Strategies and advice on how to scale a company
4. How to generate business results from effective and strategic digital content
5. The power of storytelling in today's digital content
6. The future of content marketing
7. Kelsey defines her story in "one-word."

Follow Kelsey Raymond:
Website: https://www.influenceandco.com/
LinkedIn: https://www.linkedin.com/in/kelseymeyer1
Twitter: http://twitter.com/Kelsey_M_Meyer

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Michael Georgiou

Meet The Host

Michael Georgiou is the Co-founder at Imaginovation, as well as the podcast host for Tales from the PROS. He mainly oversees the marketing, sales, and branding initiatives as well as the creative direction at Imaginovation.


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