In this episode of Tales from the PROS, I chat with Michaela Alexis, who is one of North America’s most in-demand speakers on topics related to personal branding on social media, particularly LinkedIn.  Since then, she has replicated that success, with dozens of articles and content receiving millions of views and reads, featured on the likes of CNBC, BuzzFeed, Success.com, Inc., and more.

We discuss Michaela's journey to how she built her personal brand, how to create content that goes viral, strategies for content engagement on LinkedIn, video creation tips, lead generation, and much more.

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Questions Asked:

1. What inspired me to reach out to you was first off see your content and videos everywhere on LinkedIn and really love your authenticity, and I know your speaking at the Inbound conference which is amazing. So essentially, what triggered you to start building your personal brand?
2. What steps or strategies did you execute to create viral content on LinkedIn and provide influence and inspiration online?
3. In your experience guiding and directing brands regarding their content and marketing, how do you leverage your personal brand with your company without creating brand clutter or confusion to your audience?
4. How do you start monetizing your personal brand on LinkedIn or in general? Or do you simply get leads and prospects by just offering amazing content and videos?
5. Many of us in business that are creating consistent content and trying to create influence and be "inspirationalists", what are your thoughts on the different social platforms and how do you find which one suits you better in building that personal or even company brand?
6. How do you guide companies in building their brands online in regards to building authenticity, validity, trust, and credibility?
7. Do you have any top tricks or strategies when creating videos to receive high engagement on LinkedIn and/or YouTube/Facebook?
8. What are some of the personal branding struggles you had to go through and how did you overcome them?

Three How's:

1. How do you define failure?
2. How do you define entrepreneurship?
3. How do you define success?

Closing:

1. Where can everyone find you?
2. Thank you so much for being a part of this podcast and sharing your story with us. I am very thankful.
3. Thanks again everyone for listening, and this is your host Michael Georgiou on Tales from the PROS, and until next time.