In this episode of Tales from the PROS, I chat with Neil Patel, who is a New York Times bestselling author, The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations, and co-founded companies such as Hello Bar, Crazy Egg & KISSmetrics and helped Fortune 500 companies like HP, Amazon, Viacom, GM and NBC in their revenue growth.

We talk about Neil's story on the steps he took to achieve a high level of personal branding and success, tips on effective SEO and digital marketing strategies, what people are doing wrong with their businesses, and much more.

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Questions Asked:

1. So Neil, most people have heard of you around the world. Me and my company have been following you and your content for years now, but I want everyone to hear your story. Give us a birds-eye view on how you got to where you are today.
2. Did you always see yourself as reaching this level of success with your companies and strong personal brand?
3. What steps did you take to build such a strong authority in the digital marketing and SEO niche?
4. In regards to search engine optimization, what would you say are the most important strategies to execute in getting a website's rankings to the top of Google search? Obviously content is king and social media is vital as well.
5. Based on your expertise, and of course on a holistic view perspective, can you give us your best tips on how to create an online presence that essentially becomes a money-maker?
6. What do you see a lot of people doing wrong while building their businesses?
7. Do you think it's always smart to build a personal brand if you are already running a company or does it depend?
8. How do you think technology such as AI is effecting digital marketing and where do you think digital marketing is headed?
9. If you had to rewind, what would you have done differently during your entrepreneurial journey?

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Three How's:

1. How do you define failure?
2. How do you define business?
3. How do you define success?