The rise of digital technology has transformed the digital marketing paradigm. Businesses today are facing an explosion of social media channels, fierce online competition and the growing power of connected customers. To succeed online, marketers must be able to plan, implement and measure the impact of digital strategies that are suited to net-savvy consumers and are according to the business goals set by the company.

Some of the proven and established digital marketing techniques to grow your business are as follows:

1. Digital Marketing Campaigns
Undoubtedly, Internet is the fastest growing digital platform in the world. People are spending large amounts of time on the Internet through their laptops or smartphones. As a result, brands are investing in digital marketing campaigns that harness the power of Internet to connect with their customers and prospects.
Create innovative digital marketing campaigns and promote them on your social pages to drive traffic to your website. It’s also important to analyze the performance and the ROI of your campaigns. Measuring results provide insights into what is working and what isn’t, so you can make changes in your campaigns accordingly.

To create a viral digital marketing campaign, plan ahead. If you implement right social strategies, the digital marketing campaign will generate a lot of buzz and build massive following. Reach is of critical importance in online world. It directly impacts how much your content gets shared, and your business ability to get found and generate leads.

2. Internet Marketing
Internet marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales.
A well-crafted professional website will help your business increase profits. People who are actively searching for a product or a service similar to yours will be directed to your site.

Conversely, if you don’t use a website for your business, you will lose out on a great opportunity to achieve business growth. A good website should contain your contact details in an easy-to-locate manner. Create call-to-actions on your site that are short, simple and compelling to motivate your visitors to take the action you want them to.

Emails give you a chance to make a personal connection with your customers. A large number of emails sharing information about your business can be sent with simplicity and ease. Sharing information about your business through email will help customers see how valuable your product is. It is an inexpensive medium to market your product. Email marketing can help your business remain on the top of your customers’ minds.

3. Search Engine Optimization (SEO)
What’s the point of creating a great website if no one can find it? SEO is a technique that helps search engine spiders find and rank your site high on search engine return pages (SERPs). People find things online by searching for them, so the higher you appear in search results, the more likely you will attract new customers. SEO is thus a reliable way to boost sales by increasing traffic to your website.

SEO is cost-effective and has long-term impact. This impact will attract more clicks which will ultimately bring in more conversions and revenue.
Employing some of the most-effective SEO tactics like creating quality content, optimizing for certain keywords, social media integration and building relevant back links that point to your site are some of the sure-fire ways to appear higher on search engines.

4. Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media provides much targeted channels like Facebook, Google+, Twitter, LinkedIn, Pinterest, etc. to help businesses reach millions of people across the world to promote their products, share business news and interact with them in real-time at no cost.

Increasing engagement with customers encourages trust and increases their confidence in your products, thereby generating sales. Establishing a good relationship with your followers will build brand loyalty. Moreover, replying to their comments and tweets on time will give your business a good online reputation. A good online reputation is highly necessary for any business’s success.

The top benefits of social media marketing are market research and increased traffic. Market research is critical to making sound business decisions. Insight on how your product is perceived by your customers will help you determine the direction you need to take to improve and grow your business.

Social channels should primarily be used for listening rather than broadcasting. Businesses can know their customers’ needs through social listening. This is a great way to research the market. Apart from market research, social platforms also allow you to initiate conversations with your followers and engage with them.
Your social media marketing strategy should include solid content marketing tactics. Good content gets people to share, and that sharing widens your audience to a whole new world of potential fans, followers and customers.

5. Search Engine Marketing (SEM)
Search engine marketing is the art of driving more and better qualified traffic to your website. To get online presence in search engines, you require advertising your product on the Web using pay-per-click (PPC) advertisements.

PPC is an Internet advertising model in which advertisers pay the publishers when their ad is clicked on. PPC offers instant visibility on search engines like Google, Yahoo and Bing. It helps create awareness about your brand and bring qualified leads to your website.
PPC advertisers bid on keyword phrases relevant to their target market. Since the number of PPC advertisers online is high, there is high competition for general keywords. This increases the cost per click (CPC) required to maintain visibility on PPC search engines.
PPC advertisers are thus constantly looking for long-tail keywords. A long-tail keyword will bring fewer but more relevant visitors to the site, since the search terms that lead them to you would be quite specific.
These are the most effective digital marketing techniques that will drive huge revenue for your business if implemented correctly.


Pete Peranzo

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