Make sure your voice doesn’t drown out in this chatroom.
So you’re doing everything you can to come up with good content on your blog — brainstorming topics, investing the hours, and polishing your writing, so that your readers find it worth their time when they visit your blog.
However, if you are not promoting your content well on social media, particularly Twitter, you are not providing the best value.
Short of paid promotion, what can you do to stand out on Twitter? A lot, and here are just a few suggestions to help ensure your content gets maximum visibility on this platform.
1. Put in place a content publishing strategy
If you don’t have it already, start working on one right away.
Having a schedule in place will ensure you share your content frequently enough to capture the attention of your followers who are likely busy scrolling down crowded Twitter feeds.
According to a socialmediaexaminer.com article, tweeting more during the day increases your chances of interaction with your followers by as much as 30%, but how often and when you should post also depends on your target audience and when they are more likely to be online.
There are no set rules here, but research recommends tweeting around three times a day to build user engagement. Certain websites like Buffer tweet as much as 14 times a day, which maybe an overkill for your business. Check out how often your competitors are posting and if they are getting success with it. Start with three times a day and experiment to find your own sweet spot. Hootsuite, Crowdbooster and Tweepi are great tools to help you streamline your Twitter posting efforts.
2. Engage with your followers
What you post is as important as how often you post on Twitter. All your latest blog posts should be shared as soon as they go live on your blog, but you also need to engage with your followers, not just share content with them. Don’t make it all about your business since social media equations are about reciprocity.
Get conversations going with your followers — favorite their tweets; answer questions; tend to customer questions promptly; retweet comments you like; aim to solve a problem with your posts; lighten up the mood with heart-warming tweets; comment on trending topics; share relevant research; share your own favorite lists (not related to your brand).
Build a consistent personality through your tweets to better engage with your followers. Show them you care. As they start getting to know you, they will likely pay more attention to your tweets, even subscribe to your blog, and as a result your content will gain more exposure.
3. Keep your blog in tip-top shape
As you direct more followers to your blog when they click on a tweet of yours, it needs to be made certain that your entire blog is in top shape. If your readers like the particular topic that took them to your blog, they will also want to check out older posts. So make sure all your posts are edited for grammar, have working links, and in general your blog (as well as your website) is in good working condition.
4. Keep track of your most popular posts and share them again
Old is gold, so don’t forget to once again share posts that attracted a lot of comments, views, or reads. Also share older posts that may not have gotten any love the first time, but which you still find to be valuable content.
Sometimes good content fails to find an audience for a number of reasons. The key is not to get disheartened. There are too many tweets and other social networks fighting for the attention of your readers, so make it a point to bring your old content to their notice from time to time. You also do that for the benefit of those who have only recently started following you. If you have free resources such as e-books or whitepapers on your website, you may link to them as well.
How often you share old posts depends on how many new posts per week you have coming in. Once again, there is no magic ratio. The idea here is to make sure you have something (worthwhile) to share with your followers every day.
5. Opt for catchy headlines and intriguing visuals. Use a separate headline for Twitter if needed.
A headline that grabs attention – that’s half the battle won. Train yourself and your content creation team (or those who post to Twitter for you) in the art of creating good headlines. These headline hacks by Jon Morrow are very helpful.
Also, find a good image to go with your posts. Humans are visual creatures and a nice image never fails to get our attention. But make sure that it’s not just the headline or the image that’s attractive; your content needs to live up to the expectations you set through your tweet.
6. Get your content published on popular websites
Reach out to industry-leading blogs/publications in your field and guest post for them. Their tweeting of your posts is guaranteed to get your blog (and business) more attention as they typically have large numbers of followers who are always eager to find more good content to read.
You will also expand your own network and find more consumers for your content.
Twitter is a crowded space and no one has the time to go through each and every tweet that pops up in their feed. Therefore, in order to stand out, you need to post often, be brief without being boring, capture people’s attention with witty headlines, and talk to your followers – not just talk at them. Have some of your own suggestions helped improve the visibility of your content on Twitter? Please let us know your thoughts!
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