How do you get your website to perform well? How do you ensure your hard earned dollars are taking the message to the right audiences on Facebook? What constitutes quality content? Why are some brands doing so well on Twitter while others are struggling to gain a decent foothold?

The world of digital marketing is intricate. There are rule books but they keep changing. Most business owners seem to be in the dark about which way the winds go. Between frequent software updates and drastic policy changes, there is a lot to contend with.

While blog posts on these topics are helpful, they are limited in nature. Attending a full-fledged conference or seminar can prove to be invaluable in your understanding of the matter. Here are some of the digital marketing conferences that we cannot recommend highly enough, and which you should be attending sooner than later.


Known as the “premier social media and optimization conference,” this conference should be a fixture in your calendar if you are an enthusiastic digital marketer.

Those who are new to the field, or business owners keen to gain an in-depth understanding of digital marketing and how it can benefit them, look no further. If there’s only one conference you can attend in the entire year, let this be it.

Held in Las Vegas annually, it attracts SEO experts and online marketers from over 130 countries. It’s a huge and haloed platform to learn of the cutting edge technology and developments in the field. They go back a long way to 2000, and each year the event keeps getting better. Keynote speakers for this year’s event include Microsoft CEO Satya Nadella, Matt Cutts, Head of Webspam Control, Google, influential financial author Guy Kawasaki. That should give you an idea of how big the event is!

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New to content marketing? Make the Content Marketing World conference your first pit stop. It’s one of the biggest events in the industry and brings together enthusiastic content creators, marketers and business owners from around the world. From budding entrepreneurs keen on learning how they can use content to better market their business to leading brand marketers only too eager to share treasured inside information – there is a lot of expertise here to go back home with a bag full of riches.

You will get to dispel a number of myths surrounding the importance or role of content in digital marketing. You will also get to learn how to craft a content marketing strategy to pull in more audience and improve brand awareness.

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Moz is the among the leading voices in the field of digital marketing. Their conferences attract the best in the industry, and produce fascinating conversations, insights, and actionable advice for the attendees.

They cover all aspects of digital marketing – “SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more.”

They further dive into how to take things to next level and allow you to ask their industry experts as many questions as you please.

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Organized by HubSpot, this conference is a smashing hit with industry experts and marketers. Their event last year attracted more than 10,000 people and an impressive lineup of speakers. Expect extensive networking, inspiring talks, and educational breakout sessions, as you hobnob with the best in the niche. Learn about how to make inbound marketing (HubSpot invented the term, FYI) work for you with the help of strategic content creation and promotion, sales and marketing aligned with company goals, and how to convert leads and close deals.

Their 2016 included speakers such as Alec Baldwin, Serena Williams, Gary Vaynerchuk, and many more.

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Social Media Marketing World

Organized by Social Media Examiner, this is arguably the largest event on social media marketing in the world. We would highly recommend you attend it to gain the latest and the best information on how to employ social media for optimal results. Want to get hold of a top social media expert and ask him why your Twitter spend is not getting you anywhere? You’ll be able to do that here!

The social media space can get confusing for business owners. What works for one person, backfires spectacularly for another. There’s a lot of contradictory advice on the internet, so if you are able to hear it straight from not one but several experts on the matter, it can help you gain clarity and you can go back with a solid action plan taking form in your mind. Learn of the latest social tactics and network with dozens of leading marketers. Check out here what 2017 promises to bring to you.

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OMMA Social

Dive deep into the intricacies of using social media for best results with this conference. Understand why certain platforms are more popular, which ones are better suited for your business, and how to gain traction on them. Learn how to make the best use of ad dollars and optimize the reach of your brand message.

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SEJ Summit

The world of internet marketing is dictated by the terms set by the big tech players. The Googles and the Facebooks of the world require us to abide by their frequently-changing rules in order to stay relevant, much less competitive.

One update can throw a year’s worth of efforts out of gear! Do you ever scratch your head wondering how the world of search engines works? This summit might just assure you that you are not alone and more importantly, there really is method to the seeming madness behind the ever-changing world of SEO. Gain access to the brightest brains decoding search algorithms and their impact on content/website performance and give direction to your search marketing efforts.

We have only scratched the surface with these conferences. There are many more of a similar kind; SMX (by Marketing Land), Search Love, and Conversion XL, to name a few. The decision which event(s) to attend ultimately depends on your budget and what you hope to gain from it.

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Do you plan on attending any of these next year? We’re still working out our 2017 schedule, but we hope to meet some of you at these conferences!


Pete Peranzo

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