Mobile apps are increasingly in vogue. Many businesses are opting for custom mobile application development to market their products and engage more customers. According to studies, the majority of people feel that a mobile app provides an effective medium to connect with a brand.
You can use your business mobile app as an omnichannel marketing tool. Not only for marketing, but you can use it to get valuable insights too. With a custom mobile app, you can reach out to a large number of customer base, and generate new streams of revenue.
But, if you truly want to take make your mobile app successful, you need to plan everything carefully. With thousands of apps getting launched daily, you need to make sure that your app is just perfect to be successful.
Most importantly, make sure you avoid the common mobile app development mistakes that we’ve mentioned below.
Common Mobile Application Development Mistakes to Avoid
When it comes to mobile app development, there are many factors that need to be checked. Below, we have mentioned six key areas where a simple tiny mistake can seriously affect your mobile app.
1. Poor Design
Sometimes apps are uninstalled right after their first use. The main causes of their immediate removal are a badly designed user interface (UI) and an overall bad user experience (UX). To create a good UX in mobile apps, a mobile app designer should focus heavily on implementing a good UI.
Mobile users have a very low tolerance for poorly designed apps and nothing turns them off faster than an unintuitive design, crappy interfaces, and poor features.
That doesn’t mean you should heavily use graphics and animations to make your app look attractive. Too many graphics in the app will confuse your users. It’s important to keep the design simple and intuitive.
When conceptualizing your app’s UI, ensure basic things such as clear interfaces, consistency between different screens and CTA designs can help you make your app match end-user expectations.
2. Not Supporting Multiple Platforms
Designing an app for iOS is different from designing one for Android as the UI and UX conventions vary on both platforms. Are you developing an app for both iOS and Android platforms? If yes, you need to make sure that your app performs consistently across different platforms, devices, and networks.
You need to engage a large number of people through your mobile app to achieve business b0ttomline. That’s why it’s smart to have an app that works fine on different operating systems. Ensure that the overall look and the feel of the app are maintained across platforms.
3. Don’t Emulate Other Popular Mobile Apps
Thousands of apps hit the app stores every day. A big number of these, however, fail to make a mark as they don’t provide anything new.
The key to developing a successful mobile application is to create an app that delivers high-quality user experience and provides value to the users. Your customers should feel an urge to download and use your mobile app for their needs. Make sure that your app doesn’t imitate other popular apps.
Well, you can take inspiration from other popular applications and develop your own features, but make sure those features serve to the unique needs of your customers.
Ensure your app serves at least one purpose related to your business that isn’t already being addressed by other popular apps.
4. No Solid Marketing Plan
This is yet another reason for the failure of a large number of mobile apps. It’s important to market an app properly prior to launching it to maximize the chances of people finding it.
Businesses often make the mistake of marketing the app after it has been released on app stores. Successful apps are promoted way before they hit the market. Divide your marketing plan into 3 stages: pre-launch campaign, launch campaign, and post-launch campaign.
Businesses with existing social presence should take advantage of these channels to properly market and promote their new apps. In order to market an app successfully, you need to optimize it for Google Play, iTunes, as well as Windows Store. Set your app’s title, keywords, descriptions, and screenshots so that customers can easily find it.
5. Unrealistic Budget
Some businesses might consider developing a mobile app just because everyone in their industry is making one. But that’s not good enough a reason to create one of your own. Apart from some other important factors, you also need to think about the budget before you get started.
The expenses to be taken into consideration include the costs for designing the UI, developing the app, and marketing it, among several others. Some of these are recurring costs. Failure to understand and estimate these costs correctly can cause trouble for your business later on.
Avoid this by carefully estimating all the costs. It’s better to go in with a budget or a price range and to scope the project accordingly. Know your limitations and keep within these limits.
6. No Testing
Testing is an important phase in the mobile app development life cycle. As per reports, 79% of users will give apps a second chance after it fails to impress them on the first go, but only 16% will go back for a third attempt.
These figures clearly suggest that businesses should test their apps before launching them to ensure no bugs reach the users and ruin their experience.
Ignoring the actual users of your mobile app and their feedback will result in poor performance of the app. So test your mobile app, collect user reactions and tweak your app accordingly to meet user expectations.
The mobile app landscape is only going to get bigger and more competitive. As more apps enter the market, you are going to need every advantage you can get to stay ahead of your competitors. Steering clear of these mistakes will help you increase the chances of your app’s success.
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Updated on: 25-July-2019
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