We are living in the Digital Era.

The economies are witnessing traditional ‘brick and mortar’ evolve into ‘click and order’.

E-commerce has created a world where product innovation transforms behavior, consumer experiences are virtually tailored, and brands are omnipresent on our social media.

Are you planning to take the big step too?

Do you intend to take a full plunge into the e-commerce world?

Well, be warned: it isn’t a walk in the park.

There are a lot of tough decisions to make and many things to bear in mind – dozens of logistical operations, marketing tactics, website design, customer service, product pricing and communication strategies. The entire process can be quite a whirlwind. Moreover, choosing the right e-commerce marketing tools plays an equally important role.

Right tools that integrate seamlessly with your e-commerce framework – this is a crucial step that will lead to increasing your conversion and sales.

Let’s go through some of the most effective e-commerce marketing tools that will undoubtedly beef up your e-commerce efforts.

  1. Google Analytics

2547 Google Analytics

The online marketing space is witnessing a constant shift.

For business owners to thrive and survive through this constant evolution, making better decisions plays an important role.

How is that possible?

The answer is Web Analytics.

And when it comes to Web Analytics, Google Analytics immediately comes to mind.

Google Analytics has become a standard tool when it comes to web analytics because of its ease of use, informative reports, and the fact that it’s free. Google Analytics is a very powerful tool for e-commerce sites because Google allows you to send all your sales data to your Google Analytics account. Once this integration is set up, all your sales will be tied to actual sessions, allowing you to connect sales to specific marketing channels.

In order to better understand the customers, Rooms To Go, a home furnishing retailer integrated Google Analytics Premium, following which the company was able to identify products that were often purchased together. Owing to these insights, Rooms To Go was able to customize the site and make it smarter and simpler for the user. And this ultimately resulted in boosting their sales.

  1. Zendesk

2547 ZenDesk

Easy to setup. Easy to integrate. Easy to use.

That’s Zendesk.

Are you looking for multichannel support in order to deal with customer queries?

If yes, then this is where Zendesk comes in.

Not only is it a good solution for customer service but it is also a decent bug tracker.

Commitment to put customers first needs to be your priority.

Hence keeping them happy and resolving any issues that they have needs to be on your priority list. And Zendesk helps you achieve this.

Right from creating support tickets and self-help sections to templatized solutions and tracking your customer service performance – Zendesk lets you perform all of these tasks. Moreover, it also collects issues or questions raised by customers across various platforms like phone, email, text and social networks. It compiles all of this in one place. With Zendesk, you can also send surveys to your customers.

Major brands such as Groupon, Gilt, Zappos and Dropbox use Zendesk to enhance their customer service.

  1. MailChimp

2547 MailChimp

When it comes to marketing business online and conversions, there’s one tool that outperforms all others – MailChimp!

According to recent research and surveys:

• Email has an ROI of around 4,300% (according to the Direct Marketing Association)
• 80% of people receive marketing messages alongside their personal emails on a daily basis.
• 70% people make use of coupons or discounts they learn about from email.
• 60% of people subscribe to an email list from a business mainly because they wish to receive special offers.

The research clearly reinforces the fact that email marketing plays a pivotal role in any e-commerce business.

And when talking about email marketing, MailChimp is undoubtedly the market leader. According to MailChimp’s Holiday Survey 2014, approximately 73% of its users belong to the e-commerce industry.

Not only does it help you in sending bulk emails but it also helps in successfully tracking orders that are generated by the email campaigns.

What’s more to this?

Insights from these campaigns can help you to better segment your newsletters and modify your content strategy accordingly.

  1. ZopIM

2547 ZopIM

What is that one factor that ensures an increase in your sales?

Great interaction between your brand and your potential customer.

Yes, this indeed plays a crucial role.

In order to improve this, one way is to make sure that you solve all the queries that your customers have. Assisting them and answering their questions will take you a long way.

Obviously, your customers can avail all the information that they need such as shipping, taxes, and product features through the FAQ section and catalogs. But this can still leave a lot of their questions unanswered. More often than not, shoppers want to know whether your product will provide the benefits it advertises or satisfy their specific needs. In this case, the best way is to convince your potential customers through live chats. ZopIM lets you do this.

You can use this tool to personalize customer experience by engaging them in quick chats. Not only is it easy to install, but also very easy to use. Using the tool, you can talk to your customers from anytime and anywhere over live chat.

And it comes an added advantage: Google Translate.

Many e-commerce businesses are using live chats to boost their sales. One really great example is SupplyGeeks.com. In 2012, it amplified its conversion rates by 17% by just integrating live chat service for their customers.

Keeping track of the e-ecommerce trends is crucial for your business’s success. These tools will help you survive and flourish. If used correctly, these tools have the power to generate traffic, improve customer service and increase your sales significantly. Are you using any of these? If not, go ahead and start using them now.


Pete Peranzo

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