This is part three of our LinkedIn for Lead Generation series.

LinkedIn allows you to curate other people’s perceptions of you. Carefully crafting what you present to the prospects online lets you target your audience appropriately. An optimized profile and a strategy for creating connections sets the groundwork for effectively engaging with a targeted audience on LinkedIn.

· Invite readers to reach out in your summary

Most people who come across your profile will most likely read your summary first. So make it welcoming, give them the chance to know you by inviting them to reach out to you. You want people to know that you’re approachable and friendly. Explain who are interested in meeting and include a call to action, such as an invite to connect.

· Offer to solve problems

Show your expertise in your industry by offering solutions, answering questions and offering to solve a problem. So much of what potential clients and employers look for is someone who can help them to fix an issue. Be that person that can solve their problems. Be valuable!

· Highlight achievements & affiliations

Recruiters and clients don’t want to see only your skills, they want to know what you have done with those skills. List all the projects you have undertaken and quantify the results. The same goes for professional affiliations. People want to know that you’re more than just a list of job descriptions.

· Be direct

The way you write your summary and the other information on your profile gives people that first impression about who you are. If you sound pretentious or pompous, clients are going to avoid your profile. Be direct and approachable in your online interactions.

Use direct language when writing your profile or contacting prospective clients through the Inmail feature. Write it in a conversational tone and show off your personality.

These engagement strategies that will help you get the most out of Linkedln. Did you make a LinkedIn connection that led to a sale or job offer? We’d love to hear your stories!


Pete Peranzo

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