The Internet provides a great business environment for companies big and small. But it is also a very competitive space and requires you to employ the best strategies to stay on top of the game. Good marketing is crucial to the success of your business online, and social media channels are essential and powerful marketing tools. They provide an easy way to connect with existing as well as potential customers, promote your products and services, and enhance brand visibility.

Facebook and Twitter being the most popular of social media platforms also happen to be the top choices for businesses to have a presence on. But which of the two would make a better marketing platform for your company?

It’s important to understand the unique strengths of each of the networks in order to decided where to invest your time and money.

Facebook has a far bigger user base than Twitter

All companies, especially B2C ones, must be on Facebook. Regardless of who your target audience is, rest assured they visit Facebook regularly. This social network is popular with people across demographics and geographical regions. You must therefore have a clear strategy about how to make the most of Facebook since this platform will give you immediate access to big numbers of potential customers.

Twitter is great for customer engagement

Regardless of the kind of business you own, you could use a platform to converse with your customers on. Twitter is used by businesses everywhere to promptly tend to customer queries, complaints, and to get conversations going in general. Very likely, your competitors are doing it too. It’s easy and goes a long way in instilling confidence in your clients.

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Facebook enhances brand visibility

Your business gets a dedicated page and your best content the exposure it needs to shine. Enchanting images and alluring titles stand out on Facebook. Your products get the spotlight they deserve, and you can write at length about your services, or about anything that takes your fancy. Good content promoted on Facebook will drive more traffic to your website. This is an incredible SEO strategy, since it is focused on real-world connections.

Facebook also continues to improve its marketing features. Groups and chats help you build the best brand presence on. You can also explore different host engagement applications, rich media applications, and contests that distribute business updates more efficiently. This gives you the opportunity to build brand visibility, generate quality traffic, and achieve your social media marketing goals.

How often do you want to post?

If you want to make multiple posts a day to engage with your audience, Twitter is the better option. While Facebook gives your posts greater space and exposure in the feeds of your followers, with Twitter multiple posts from the same source through the day are expected.

On Facebook, you will be vying with many distractions — games, quizzes, chat windows, etc. With Twitter, the focus is on content. Also, posting multiple times a day ensures that at least some of your tweets get noticed by your followers. Therefore, if you want to appeal to a wide audience within the shortest possible time, opt for Twitter. In addition, you can turn relevant content into tweets which will move quickly and reach more people.

For best results, tap into both

Facebook is great for building brand awareness, increasing your SEO, generating revenue, and reaching out to a wide potential clientele. Twitter, on the other hand, allows you to post more often and build customer engagement, which can also help you generate more revenue. For best results, make use of both of these platforms in your social media marketing strategy.


Pete Peranzo

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