Twitter is a fast-paced platform for interaction, but unfortunately if you just use Twitter “out of the box” without digging into the special features, you’re going to find yourself lost. The Twitter feed can be quite the milieu. Twitter lists are a perfect way to organize your feed to make sure you are seeing the tweets you want to see.

What are Twitter Lists?

A Twitter list is really a list of people on Twitter that are somehow connected. They might belong to a certain category (i.e. news organizations), or they might be connected through their content (i.e. related to gardening), or they might even be connected through an event that they’re all attending (i.e. the Oscars). The point is that there is some reason that you want to see their tweets at once or to highlight their content.

Think of a Twitter list as a mini news feed within Twitter. A list allows you to target a specific demographic of users based on whatever criteria you set, then to go directly to that list to become informed from and engage with those users.

You aren’t in this Twitter list by yourself though, you can follow (subscribe) other people’s lists and they can follow yours. Twitter lists aren’t like groups on other social media sites – your retweets and comments on a list are public if it’s set to public. No one but you can see who belongs to or what tweets are on a private list.

How do I create a Twitter List?

Creating a Twitter list in amazingly simple. Check the dropdown menu on your profile icon at the top right of your Twitter screen, where you’ll find a link to the lists page. Or you can go to the front page of your own profile and click the “lists” tile to the right of your “likes” tile. Once there, you’ll see two headings – “Subscribed To” and “Member Of.” Then on the right you’ll see a button for “create lists.”

Create Twitter List

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You’ll have the option to name the list and to give it a quick description. Once you’ve created it, you’ll be able to add and remove people from that list. Adding and removing is simple as well. All you have to do is to click on the gear icon on a profile or in a list of users and click the “add to list” button. Then use the check-boxes to add them to a list. There is no save button or anything to do to confirm that you’ve added them.

Create Twitter Setting

To remove someone from a list, click their gear icon once more, go to lists, and uncheck the box. It’s marvelously simple.

How do I subscribe to a Twitter List?

The most challenging aspect of subscribing to Twitter lists is finding them!

The first place to find lists is to go to the “lists” tab on any user’s page and find the list you want to start following. Be aware that not everyone utilizes this amazing functionality, so you won’t find the lists tab on every profile that you see – it just disappears if a user doesn’t have any public lists. Once you have found one that you want to start following, click on the title of the list where you’ll be taken to its main page. On the left side of the screen you’ll see a button that allows you to subscribe.

Subscribe to Twitter List

You’ll also be able to find the other lists that a user has created by clicking on the side of the list’s main page.

In order to unsubscribe from a list, you’ll need to go to your lists page to find the lists that you’ve subscribed to. Here you can link back to the list’s main page where you’ll find the unsubscribe button right where the subscribe button was previously on the left hand side of the page.

What does it mean when a user adds me to a Twitter List?

If someone adds you to a Twitter list, that’s a good thing! It means that they are interested in finding your content amid the noise on Twitter. Savvy Twitter users create a wide variety of lists to help them navigate their feed more effectively, so if you’re being added to lists then it means that the people you’re interacting with on Twitter are using the platform in smart ways.

Pay attention to the lists that you’re on. Just go to your lists homepage to find out which lists if any you’ve been added to – they’ll be under the tab that says “Member Of.” You’ll also get a notification when someone adds you to a list on Twitter.

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Remember that you can be on lists of people who don’t follow you, so this can be a good place to find out ways that people might be interacting with your information that you don’t even realize.

Why are Twitter Lists useful?

Twitter lists are useful primarily because they let you sift through the deluge of Twitter info much more quickly and easily than if you just stick to your Twitter feed or to hashtags.

An organized social media experience is a useful social media experience. One of the serious downsides of social media is that so much time gets wasted in trying to figure out which information is relevant or useful. Twitter lists are a perfect hack for people who don’t want to spend all day reading through an avalanche of tweets that may not be useful to them.

The other useful aspect about Twitter lists is that you can see the tweets of people that you don’t follow. This effectively widens your network without cluttering up your main feed. Twitter lists are perfectly suited for following news sites, celebrities or informational feeds that you might not want to see all of the time but are still of interest to you.

Twitter lists save your time and brainspace. Most importantly, they allow you to stay on top of the information and interactions that are relevant to you and your business.


Pete Peranzo
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