A good design is very crucial for the eCommerce site. Why? Because it’s the design and user experience that turns a website visitor into an actual customer. How your eCommerce site looks and what people think of your brand when they land on your site matters a lot. Greet them with a pleasant experience, and they’ll never leave you.
The design of your e-commerce store should offer a rich user experience while making the purchase process easy, quick, and straightforward.
In this article, we’ll be discussing five principles of a good e-commerce design that can help you boost your sales and revenue.
But, before we start, let’s check out some interesting facts and numbers.
Did You Know?
According to the report:
- 38% of the visitors stop engaging with a website if the design is not attractive
- For over 48% of the people, the website’s design as the most crucial factor to check the credibility of a business
- 62% of the businesses improved their sales by designing mobile-friendly websites
5 Effective Web Design Principles for E-commerce Success
1. Simple Minimalistic Layout
Simplicity is the ultimate sophistication. People love engaging with uncluttered and straightforward websites. According to surveys, minimalistic websites are rated more trustworthy and visually appealing than the ones with a complex design.
It takes only 50 milliseconds for a user to form an opinion of your e-commerce site. If you truly want to boost your online sales, consider simplifying your website design.
Remove unnecessary information and redundant content blocks to add some white space. Use attractive typography, minimalistic themes to make your website visually more appealing.
2. Consistent Branding
Consistent branding is an important design aspect that many e-commerce site owners tend to overlook. You need to keep your brand identity consistent throughout the site so the visitors can distinguish the brand value.
Make sure you add your brand logo on product images. The color palette of CTA (call-to-action) buttons, descriptive texts, background, and other essential elements should be aligned to your branding.
3. High-Quality Product Images
It’s a no-brainer that you should use high-quality product images to increase the conversion rate of your e-commerce site.
Earlier developers used to use low-quality images to improve the speed of the website. Today, with the help of advanced technologies, most of the servers are capable of handling large data requests. You can now use high-quality images without compromising the speed and SEO of your website.
4. Unique Layout and Design Elements
There’s fierce competition in the e-commerce sector, and if you want to stand out from the crowd, you need to do something unique. Intuitive website design can help you stand apart and make a powerful first impression.
Your e-commerce site should be designed in such a way that it creates an urge to visit your website again and again. Use some innovative, bold, and unusual elements in your design so users will remember you for a long time. Use eye-catching product images, catchy titles, and clear add-to-cart buttons.
5. Use Security Badges to Improve Customer Trust
Customer trust can either make or break your online business. Every individual needs assurance that their personal and financial information is safe while making an online purchase. You need to emphasize the security of your website, especially on the check out pages.
Numerous studies have shown that putting the security badges on check out pages can increase the conversion rate by at least 40%. A link in the footer to your Privacy Policy page is not always enough. You show security badges on the important sections of your website, such as the footer.
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If you’re an e-commerce company struggling to boost sales, get in touch with us. We are an award-winning web and mobile application development company, with a vast experience of developing successful e-commerce stores.
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